Ashley Alderson, CEO of The Boutique Hub, explains How to Participate in Pink Friday.Pink Friday, created by The Boutique Hub, is a small business spin on the traditional Black Friday shopping experience, reminding people to #ShopSmallFirst. Ashley goes over how boutique owners can participate, tips on how to get your customers involved, and where you can get all the resources to prepare for Pink Friday. Tune in now to get all the details!
Sign up for Pink Friday details here: https://theboutiquehub.com/pink-friday/
>> EPISODE 332 – LISTEN NOW ON iTunes <<
>> EPISODE 332 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Main Points in How to Participate in Pink Friday
- Pink Friday is a movement to shop small first, before the big box retailers on Black Friday.
- This is an opportunity for you to communicate to your customers why it is important to shop small.
- Collaborate with other businesses, we are stronger together!
Favorite Quotes
“Draw them in with a promotion that creates an emotional reaction with your customer.” -Ashley Alderson
“Tell your story, it’s definitely worth being told.” -Ashley Alderson
“Find people to collaborate with and I guarantee your customers are going to love that too.” -Ashley Alderson
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: September 21st, 2021
Do you love the details of How to Participate in Pink Friday? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday (Couch Conversations): The Real Questions Boutique Owners Need to AnswerWhat happens when you stop avoiding the hard questions about your business—and actually answer them? Ashley Alderson and Sara Burks are back for another Couch Conversation to unpack the real, unfiltered truth about building a business while raising a family. From playing small out of fear to the resentment that can build when expectations aren’t… Read more: Five Minute Friday (Couch Conversations): The Real Questions Boutique Owners Need to Answer
- The Andromeda Algorithm: How Boutique Owners Can Get More Reach on Social Media in 2026
Social media reach isn’t what it used to be—and there’s a reason why. A new shift known as the Andromeda algorithm is changing how content gets seen, prioritizing watch time, engagement, and real, relatable video over polished sales posts. If you’re a boutique owner wondering why your clothing posts aren’t performing, this blog breaks down exactly what’s happening and how to create content that actually gets reach (and drives sales) in 2026. - Why the Success of Your Brick and Mortar Store isn’t Working Online (And the One Shift That Changes Everything)
Guest Blog by Capital Commerce. You built something real. Your store has that vibe where people walk in and immediately get all the feelings. Your regulars bring their friends (and most have become friends by now). Your product mix is dialed in. Your merchandising tells a story – one that changes with the seasons, with trends, with your own instincts about what your customer is about to fall in love with.
