Today on the Boutique Chat Podcast Caitlin Lucian, Owner of Strength & Grace Boutique, joins us for How to Pivot Your Business During the COVID-19 Pandemic. Caitlin goes over topics such as bringing your brick and motor store online, the importance of customer service, and how she has created a community within her business. During these difficult times, it can seem impossible to pick yourself up and keep moving forward, but Caitlin proved the power a positive mindset can have on your business. Tune in to hear all the details!
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MAIN POINTS:
- Mindset change can save your business.
- Customer service is everything. You want to make sure your customers know they are your top priority.
- Always be ready to pivot. If you can’t be flexible in your business, it won’t sustain itself.
FAVORITE QUOTES:
“It’s all about the quality of your audience over the quantity of your audience.” -Caitlin
“Word of mouth referral has hands down has been the biggest traffic source for my boutique and I think that comes back down to customer service.” -Caitlin
“If customers feel safe in your store they will come back, if they don’t feel safe they are never going to come back again and they are going to tell everybody they know what went on at your store.” -Caitlin
Caitlin’s Information:
Instagram: @strengthandgraceboutique
Website: strengthandgraceboutique.com
Use these 15 key strategies to grow your online, pop up or brick and mortar business this season, from running the right promotions, to buying tips and how to get more traffic online!
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Original Air Date: August 18th, 2020
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