The news about the Los Angeles fires has been truly heartbreaking. It’s incredibly devastating to witness. If you would like to help, here are some ways you can contribute. While we know there are numerous other resources and places to donate, please proceed at your own discretion.
Sending prayers to Los Angeles and all those impacted by the fires.
As wildfires continue to devastate parts of California, many communities are in desperate need of help. If you’re looking to support those affected, here are some organizations providing critical relief:
American Red Cross
American Red Cross to support the communities in need. The organization said it is staffing evacuation centers and providing supplies.
visiting redcross.org, calling 1-800-RED CROSS (800-733-2767) or texting the word CAWILDFIRES to make a donation.
United Way of Northern California
United Way provides relief to fire victims and helps with long-term recovery efforts through local partnerships. norcalunitedway.org
Best Friends Animal Society
Best Friends Animal Society, which runs a pet adoption center in West Los Angeles, says all donations will be used for emergency assistance to animals impacted by the wildfires. bestfriends.org
World Central Kitchen
World Central Kitchen, founded by chef José Andrés, said it has mobilized across Southern California, providing sandwiches and water throughout the region. The charity said its volunteer chefs are on standby to give out meals. donate.wck.org
Los Angeles Fire Department Foundation
The Los Angeles Fire Department Foundation has called for donations to its wildfire emergency fund. The proceeds will go toward equipping firefighters with tools and supplies to contain the infernos. supportlafd.kindful.com
Los Angeles Regional Food Bank
The Los Angeles Regional Food Bank is accepting food donations and volunteers. lafoodbank.org
League of California Community Foundations
The League of California Community Foundations, a coalition of the state’s nonprofits, is coordinating relief efforts for people affected by the Palisades and Eaton fires. The California Community Foundation said funds raised after previous disasters have helped rebuild homes, restore lost belongings and provide support services such as mental health management. lccf.org
International Medical Corps
The Los Angeles-based International Medical Corps has been coordinating with local health groups to deliver relief supplies, including hygiene and first-aid kits, to communities affected by the fires. The group said it also is ready to provide additional support and services to health facilities if needed. internationalmedicalcorps.org
Direct Relief
The aid group Direct Relief is bringing in emergency health care supplies for community clinics, evacuation centers and local residents affected by the fires. It’s also providing N95 masks, hygiene kits, emergency medical packs and other essentials to partner organizations on the ground in L.A. directrelief.org
Ashes to Action
Powered by Heart on Main Street, the Ashes to Action Campaign is dedicated to providing direct support to independent retailers impacted by these wildfires. Donations will be used for small business grants, programs to guide retailers through the rebuilding process, and tools for creating resilient, thriving Main Streets. https://givebutter.com/Rf96Dr
Together, we can make a difference in supporting those affected by these devastating fires. Whether through a financial contribution, volunteering your time, or spreading awareness, every action counts. The resilience of the people, communities, and businesses in Los Angeles inspires hope during this challenging time. Let’s stand together and help rebuild stronger than ever.
Recent Posts:
- Is a Spring-to-Summer Re-Merch Really Necessary?(Yes—Here’s Why)
Because spring and summer products can feel visually similar, many store owners underestimate the importance of this seasonal change. But customer shopping behavior, visual expectations, and marketing strategies have evolved—making this flip more important than ever. - June Market Scoop with Atlanta Apparel
June Market is almost here, and the Atlanta Apparel team is ready to help you make the most of your trip! Whether you’re a first-time attendee or a seasoned buyer, there’s something for everyone this June 3–6. We sat down with Sarah Beth Jackson, Director of Buyer Services, and Alejandra Trombetta, Senior Events Manager, to give you a sneak peek of everything you can expect at this exciting event. - What You Never Knew About The Boutique Summit
Hey friends! If you’ve been around The Boutique Hub for a while, you’ve probably heard about The Boutique Summit—our industry’s biggest and longest-standing business conference. But today, I want to give you a behind-the-scenes look at the real story. Not the polished highlight reel, but the wild, unexpected, chaotic, and inspiring journey of how this event came to life—and how it’s grown into something bigger than I ever imagined. - 10 Things You Can Do for Your Business RIGHT NOWWhether you’re feeling the summer slowdown or running full speed ahead, now is the perfect time to take quick action that will move the needle in your business. The truth is, you don’t need a total overhaul—you just need a plan. So, if you’ve been asking yourself, “What should I be doing right now to grow?”—this one’s for you.
- Webinar Recap: Boost Your Wholesale Business with Samantha Conner of The Boutique HubIn the ever-evolving wholesale world, standing out isn’t just a nice-to-have — it’s a must. That’s why wholesale brands everywhere tuned in for “Boost Your Wholesale Business,” a powerful webinar hosted by Samantha Conner, Director of Wholesale at The Boutique Hub.
