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Small Business Blog

Empowering Entrepreneurs, One Blog at a Time.

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Turning Followers into Fans: The Business of Influence with Marc D’Amelio

Do you have enough of a following to bring in business? Knowing how to leverage your following (regardless of size) can be key to a thriving business. Before TikTok, TV, and fame, Marc D’Amelio has been killing it in the apparel and footwear industry. He joins the show today to share some of his best business and sales tips, as well as insights that have helped him and his projects succeed.

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Get Your Store Spring-Ready: 6 Simple Tips

Getting your store ready for spring is a great opportunity to refresh your offerings, attract new customers, and set the tone for the warmer months. It is one of your biggest seasonal changeovers going from winter to spring, so do not miss an opportunity for BIG changes.

Read More

Retail Terms & Acronyms Every Retailer Needs to Know

Whether you’re a seasoned boutique owner or just getting started, understanding retail lingo is a must. From inventory management to marketing metrics, the retail world is packed with industry-specific terms and acronyms that can be overwhelming—especially when you’re trying to make informed business decisions.

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How to Motivate and Retain Your Team with Max Retail

Struggling to find and keep great employees? You’re not alone. In this episode, we’re diving into the biggest challenges boutique owners face when it comes to hiring, motivating, and retaining staff. We’ll break down the two types of employees you have—rocks and rock stars—and how to create a balanced team that thrives.

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Meet Boutique Hub 5.0! An Upgraded Membership Experience

The retail world moves fast, and staying ahead means constantly learning, growing, and evolving. That’s why we’ve been working behind the scenes to bring you something BIG—a brand-new, upgraded Membership Dashboard designed to make your life easier.

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The State of Boutique Retail: What’s Working, What’s Not & What’s Next

Struggling to get your brand noticed in a crowded market? Organic reach is harder than ever, and it’s impacting your business more than you might realize. In this episode, I break down the latest industry shifts and share actionable strategies to help you show up more intentionally and consistently in your marketing. Tune in to discover five key trends you need to know as you plan for your next business year. 

Read More

How to Increase Traffic to Your Brick-and-Mortar Boutique

In an era where online shopping is booming, attracting customers to your brick-and-mortar boutique is more important than ever. The good news? With the right strategies, you can turn foot traffic into a steady stream of loyal customers who love shopping in person. Let’s dive into proven ways to boost traffic and sales in your store!

Read More

Mastering Your Schedule: Timeblocking Tips for Business Owners

As a small business owner, your to-do list is never-ending. From managing inventory to marketing your brand, juggling all the moving parts can feel overwhelming. But what if you could take control of your time and set yourself up for a productive, stress-free 2025? Enter timeblocking—a powerful strategy to help you work smarter, not harder.

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3 Mistakes That Will Ruin Your Conversion Rate (And How to Fix Them)

As a small business owner, there’s one metric that stands above all others when it comes to measuring the success of your online store: conversion rate. Whether you’re driving traffic through social media, email campaigns, or organic search, your conversion rate is the key indicator of how well your website is turning visitors into paying customers. But even the most dedicated business owners can make mistakes that severely impact this crucial metric. Let’s dive into three common mistakes that can tank your conversion rate—and how to fix them.

Read More

Turning Followers into Fans: The Business of Influence with Marc D’Amelio

Do you have enough of a following to bring in business? Knowing how to leverage your following (regardless of size) can be key to a thriving business. Before TikTok, TV, and fame, Marc D’Amelio has been killing it in the apparel and footwear industry. He joins the show today to share some of his best business and sales tips, as well as insights that have helped him and his projects succeed.

Read More

Get Your Store Spring-Ready: 6 Simple Tips

Getting your store ready for spring is a great opportunity to refresh your offerings, attract new customers, and set the tone for the warmer months. It is one of your biggest seasonal changeovers going from winter to spring, so do not miss an opportunity for BIG changes.

Read More

Retail Terms & Acronyms Every Retailer Needs to Know

Whether you’re a seasoned boutique owner or just getting started, understanding retail lingo is a must. From inventory management to marketing metrics, the retail world is packed with industry-specific terms and acronyms that can be overwhelming—especially when you’re trying to make informed business decisions.

Read More

How to Motivate and Retain Your Team with Max Retail

Struggling to find and keep great employees? You’re not alone. In this episode, we’re diving into the biggest challenges boutique owners face when it comes to hiring, motivating, and retaining staff. We’ll break down the two types of employees you have—rocks and rock stars—and how to create a balanced team that thrives.

Read More

Meet Boutique Hub 5.0! An Upgraded Membership Experience

The retail world moves fast, and staying ahead means constantly learning, growing, and evolving. That’s why we’ve been working behind the scenes to bring you something BIG—a brand-new, upgraded Membership Dashboard designed to make your life easier.

Read More

The State of Boutique Retail: What’s Working, What’s Not & What’s Next

Struggling to get your brand noticed in a crowded market? Organic reach is harder than ever, and it’s impacting your business more than you might realize. In this episode, I break down the latest industry shifts and share actionable strategies to help you show up more intentionally and consistently in your marketing. Tune in to discover five key trends you need to know as you plan for your next business year. 

Read More

How to Increase Traffic to Your Brick-and-Mortar Boutique

In an era where online shopping is booming, attracting customers to your brick-and-mortar boutique is more important than ever. The good news? With the right strategies, you can turn foot traffic into a steady stream of loyal customers who love shopping in person. Let’s dive into proven ways to boost traffic and sales in your store!

Read More

Mastering Your Schedule: Timeblocking Tips for Business Owners

As a small business owner, your to-do list is never-ending. From managing inventory to marketing your brand, juggling all the moving parts can feel overwhelming. But what if you could take control of your time and set yourself up for a productive, stress-free 2025? Enter timeblocking—a powerful strategy to help you work smarter, not harder.

Read More

3 Mistakes That Will Ruin Your Conversion Rate (And How to Fix Them)

As a small business owner, there’s one metric that stands above all others when it comes to measuring the success of your online store: conversion rate. Whether you’re driving traffic through social media, email campaigns, or organic search, your conversion rate is the key indicator of how well your website is turning visitors into paying customers. But even the most dedicated business owners can make mistakes that severely impact this crucial metric. Let’s dive into three common mistakes that can tank your conversion rate—and how to fix them.

Read More
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