Many of you are getting ready for the holiday season and all of the promotional days that happen during the fourth quarter, and you’re probably starting to think about what kind of promotions you’ll be running for Pink and Black Friday, Small Business Saturday, and all the other days that make up the holiday season. You’re probably also starting to think about what the big box stores will be doing this year with so much unsold inventory, which is why in this short and sweet episode, I’m giving you some quick tips that will leave you with cash in your pocket by the time 2023 rolls around.
Listen in as I share why your sales numbers don’t matter, the number that you should be putting your focus on, and the importance of planning ahead to get through the holiday season with money in your pocket. I also discuss the difference between sales and promotions, as well as how to use promotions as a means of lead generation that will pay off for (hopefully) years to come.
>>Quick Tips for Surviving the Holiday Season– LISTEN NOW ON iTunes <<
>>Quick Tips for Surviving the Holiday Season– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Quick Tips for Surviving the Holiday Season
- Why you should stop chasing your sales number.
- The importance of planning ahead.
- How sales and promotions are different.
- The different types of promotions.
Resources Featured In This Episode:
- Ashley Alderson: Instagram
- The Holiday Marketing MasterClass
- Hubventory.com
Favorite Quotes from Ashley Alderson
“We want freedom and flexibility, AND we want financial opportunity.” – Ashley Alderson [2:50]
“Do not sell your diamonds with your dirt.” – Ashley Alderson [4:50]
“Sales are meant to attract people to your business, not to give away the farm in your business.” – Ashley Alderson [5:10]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: October 4th, 2022
Do you love the details of Quick Tips for Surviving the Holiday Season? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- 3 Mistakes That Will Ruin Your Conversion Rate (And How to Fix Them)
As a small business owner, there’s one metric that stands above all others when it comes to measuring the success of your online store: conversion rate. Whether you’re driving traffic through social media, email campaigns, or organic search, your conversion rate is the key indicator of how well your website is turning visitors into paying customers. But even the most dedicated business owners can make mistakes that severely impact this crucial metric. Let’s dive into three common mistakes that can tank your conversion rate—and how to fix them. - The Vision Board Effect: How to Design Your Dream Life
Are you ready to design your future? As we step into 2025, now is the perfect time to reflect on who you want to be and what you want your life to look like. So, in this Five Minute Friday episode, we explore the power of vision boards—why they work, how they help you stay focused, and how to use them to turn your dreams into reality. Tune in to discover how a vision board can be the first step in creating the life you truly desire. - What to Expect: The Boutique Summit 2025The Boutique Summit is just around the corner, and we’re here to make sure you’re fully prepared for an unforgettable experience! Whether you’re a first-time attendee or a seasoned pro, this blog is your go-to guide for everything you need to know about the event. Attendees, save this post to reference later as you plan your trip, and if you haven’t grabbed your ticket yet, don’t wait—secure your spot now and join us for the ultimate boutique business event of the year!
