Today Shannon Gordon, Social Media Manager at the Boutique Hub and former boutique owner, joins us for Strategies for Social Media Success. Shannon gives us her back story on becoming a young, working mother and wanting to turn her passion for creativity into a full-time job. She gives us insight into what elements helped her create a rapidly growing boutique, some valuable business advice all boutique owners need to hear, and what strategies will help you create a successful social media presence. You won’t want to miss this episode, it’s packed with the most valuable advice from the Hub’s social media queen!
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Main Points in Strategies for Social Media Success:
- Hire what isn’t your strong suit. If your more creative, hire help for the finical aspect of your business and vice-versa.
- Branding is so important! Stock photos aren’t going to get someone’s attention, show the customers who you are!
- Don’t forget how important customer service is. Your customers are what make your business possible.
FAVORITE QUOTES:
“The opportunity is there, I need to jump now or I wait and someone else sees it before I get the chance to. So it was all about opportunity for me, I was able to see the opportunity and just go for it.” – Shannon
“Stock photos aren’t going to get someone’s attention, which rolls into the Instagram strategies… you are competing for people’s attention. You are trying to get these people’s attention and a stock photo isn’t going to do that.” -Shannon
“If you want people to engage with you, you have to engage with other people. It’s is as simple as that.”-Shannon
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Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
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Original Air Date: February 18th, 2019
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