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How to Fashion Forecast

How to Fashion Forecast

Today on #BoutiqueChat Podcast Shane Holman, Ariat Senior Director of Global Western Trend and Market Development, joins us for How to Fashion Forecast. She gives us first-hand insight on the process of trend forecasting to product development, so don’t miss out!

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Ariat International, Inc. | The Boutique Hub

Stand Out from the Crowd: Ariat International, Inc.

If you’re familiar with the western lifestyle, then chances are you’ve heard of Ariat International, Inc. (Ariat). This authentic, technical, and stylish brand is a force to be reckoned with in the western world—worn by everyone from the industry’s toughest ranchers and rodeo athletes, to the trendiest western fashionistas. Founded in 1993, Ariat mainly focuses on footwear, apparel, and accessories. We sat down with Shane Holman, Ariat’s Senior Director of

Read More »
How to Fashion Forecast

How to Fashion Forecast

Today on #BoutiqueChat Podcast Shane Holman, Ariat Senior Director of Global Western Trend and Market Development, joins us for How to Fashion Forecast. She gives us first-hand insight on the process of trend forecasting to product development, so don’t miss out!

Read More »
Ariat International, Inc. | The Boutique Hub

Stand Out from the Crowd: Ariat International, Inc.

If you’re familiar with the western lifestyle, then chances are you’ve heard of Ariat International, Inc. (Ariat). This authentic, technical, and stylish brand is a force to be reckoned with in the western world—worn by everyone from the industry’s toughest ranchers and rodeo athletes, to the trendiest western fashionistas. Founded in 1993, Ariat mainly focuses on footwear, apparel, and accessories. We sat down with Shane Holman, Ariat’s Senior Director of

Read More »

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Master Your 2024 Marketing Plan: A Guide for Small Business Owners

As we approach the dawn of a new year, savvy small business owners are already gearing up to elevate their marketing game in 2024. Crafting a robust marketing plan is pivotal to staying competitive and relevant in the ever-evolving business landscape. To help you navigate this exciting journey, we’ve put together a comprehensive guide with valuable tips and insights. Plus, we’ll introduce you to two indispensable tools: the Small Business Marketing Handbook and the 2024 Boutique Boss Planner, designed to be your partners in success throughout the coming year.

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Developing an Organic Content Strategy for Boutiques

If you own and operate a boutique business, we’re betting that you’re extremely busy. Chances are, the last thing on your mind is when to develop a sustainable, repeatable organic content strategy for your store.

Here’s the thing: Creating reusable marketing content for your brand is easier than you think, and below we’ll tackle some easy first steps to get you started.

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