If you’re familiar with the western lifestyle, then chances are you’ve heard of Ariat International, Inc. (Ariat). This authentic, technical, and stylish brand is a force to be reckoned with in the western world—worn by everyone from the industry’s toughest ranchers and rodeo athletes, to the trendiest western fashionistas. Founded in 1993, Ariat mainly focuses on footwear, apparel, and accessories. We sat down with Shane Holman, Ariat’s Senior Director of Western Merchandising, Trend, and Business...