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What You Never Knew About The Boutique Summit

May 13, 2025

Hey friends! If you’ve been around The Boutique Hub for a while, you’ve probably heard about The Boutique Summit—our industry’s biggest and longest-standing business conference. But today, I want to give you a behind-the-scenes look at the real story. Not the polished highlight reel, but the wild, unexpected, chaotic, and inspiring journey of how this event came to life—and how it’s grown into something bigger than I ever imagined.

Read More

The Business Conversation Every Couple Needs to Have

May 9, 2025

Running a business with your spouse can be both a rewarding and challenging experience. When you bring together two very different mindsets—creative and analytical—the tension can build, especially when your business isn’t performing as expected. Today, we’re diving into how to bridge the gap between creative vision and analytical certainty in business, and how to avoid common pitfalls that can create division in your personal life.

Read More

How to Plan, Post & Grow on Social Media Without the Overwhelm

May 7, 2025

What’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more.

Read More

More Profit, Less Work: AOV Strategies That Work

May 2, 2025

In this Five Minute Friday episode, Ashley shares powerful and practical tips to increase your Average Order Value (AOV) — without relying on more traffic or more hours. If you’re focused on growing sales, AOV is one of the most effective metrics to improve. Ashley breaks down the difference between lagging vs. leading indicators and how small shifts in your merchandising, marketing, and customer experience can lead to major gains.

Read More

How Obsession, Ingenuity, and Instagram Built a Candle Empire

April 29, 2025

How does a personal gift idea quickly evolve into a thriving brand? Just ask Annabelle DeGrazio, a former lawyer turned entrepreneur, who joins us today to share her inspiring journey of launching a distinctive candle business from scratch. With no prior experience in candle-making, Annabelle committed to learning every aspect of in-house production to ensure top-tier quality and built a successful business. Her story highlights the power of finding a niche and embracing opportunities as they come, and it’s one you won’t want to miss! 

Read More

Feeling Stuck in Your Business? This Might Be Why

April 25, 2025

If you’ve felt stuck lately, it might be time to reexamine what you’re holding onto in your business. Ashley breaks down four key areas to evaluate—marketing, vendors, traffic, and team — and offers two simple but powerful questions to move you forward.

Read More

How to Buy Smarter: In-Person Markets vs. Online Marketplaces

April 24, 2025

Ready to make smarter inventory decisions? In this episode of Boutique Chat, we’re joined by our very own Samantha Conner, Director of Wholesale at The Boutique Hub, to break down the pros, cons, and strategies behind shopping in-person at market vs. buying online through platforms like Hubventory. We’re sharing how to prep like a pro, use tools like the Boutique Hub’s market must-see lists, and build brand relationships that fuel long-term success. 

Read More

Struggling to Pay Your Bills? How to Find Hidden Cash in Your Business

April 18, 2025

Cash flow struggles? You’re definitely not alone. In today’s episode, Sara Burks, Director of Education, gets real about one of the biggest challenges small retailers face — not being able to pay the bills. Whether you’re sweating payroll or wondering where all your money is hiding, Sarah is breaking it down in a way that’s honest, practical, and totally doable.

Read More

What Retailers Need to Know About Serving the Plus Size Market

April 16, 2025

How do you go from shaping careers to reshaping the fashion industry for plus-size women? Just ask Tracy Christian, the visionary founder of Sante Grace! She joins the show today to share her remarkable journey from talent agent to luxury plus-size apparel designer. Her story is not just about launching a brand—it’s about challenging industry norms and filling a much-needed gap in the market with high-quality, sustainable clothing that truly empowers women of all shapes and sizes.

Read More

The #1 Way to Attract Customers Who Actually Buy

April 11, 2025

Are you feeling like you’re working double-time trying to find more customers… but still not making the sales you want? You’re not alone. In today’s episode, Sara, Director of Education at The Boutique Hub breaks down the #1 thing you need to focus on to attract customers who actually buy (and come back for more).

Read More

What You Never Knew About The Boutique Summit

May 13, 2025

Hey friends! If you’ve been around The Boutique Hub for a while, you’ve probably heard about The Boutique Summit—our industry’s biggest and longest-standing business conference. But today, I want to give you a behind-the-scenes look at the real story. Not the polished highlight reel, but the wild, unexpected, chaotic, and inspiring journey of how this event came to life—and how it’s grown into something bigger than I ever imagined.

Read More

The Business Conversation Every Couple Needs to Have

May 9, 2025

Running a business with your spouse can be both a rewarding and challenging experience. When you bring together two very different mindsets—creative and analytical—the tension can build, especially when your business isn’t performing as expected. Today, we’re diving into how to bridge the gap between creative vision and analytical certainty in business, and how to avoid common pitfalls that can create division in your personal life.

Read More

How to Plan, Post & Grow on Social Media Without the Overwhelm

May 7, 2025

What’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more.

Read More

More Profit, Less Work: AOV Strategies That Work

May 2, 2025

In this Five Minute Friday episode, Ashley shares powerful and practical tips to increase your Average Order Value (AOV) — without relying on more traffic or more hours. If you’re focused on growing sales, AOV is one of the most effective metrics to improve. Ashley breaks down the difference between lagging vs. leading indicators and how small shifts in your merchandising, marketing, and customer experience can lead to major gains.

Read More

How Obsession, Ingenuity, and Instagram Built a Candle Empire

April 29, 2025

How does a personal gift idea quickly evolve into a thriving brand? Just ask Annabelle DeGrazio, a former lawyer turned entrepreneur, who joins us today to share her inspiring journey of launching a distinctive candle business from scratch. With no prior experience in candle-making, Annabelle committed to learning every aspect of in-house production to ensure top-tier quality and built a successful business. Her story highlights the power of finding a niche and embracing opportunities as they come, and it’s one you won’t want to miss! 

Read More

Feeling Stuck in Your Business? This Might Be Why

April 25, 2025

If you’ve felt stuck lately, it might be time to reexamine what you’re holding onto in your business. Ashley breaks down four key areas to evaluate—marketing, vendors, traffic, and team — and offers two simple but powerful questions to move you forward.

Read More

How to Buy Smarter: In-Person Markets vs. Online Marketplaces

April 24, 2025

Ready to make smarter inventory decisions? In this episode of Boutique Chat, we’re joined by our very own Samantha Conner, Director of Wholesale at The Boutique Hub, to break down the pros, cons, and strategies behind shopping in-person at market vs. buying online through platforms like Hubventory. We’re sharing how to prep like a pro, use tools like the Boutique Hub’s market must-see lists, and build brand relationships that fuel long-term success. 

Read More

Struggling to Pay Your Bills? How to Find Hidden Cash in Your Business

April 18, 2025

Cash flow struggles? You’re definitely not alone. In today’s episode, Sara Burks, Director of Education, gets real about one of the biggest challenges small retailers face — not being able to pay the bills. Whether you’re sweating payroll or wondering where all your money is hiding, Sarah is breaking it down in a way that’s honest, practical, and totally doable.

Read More

What Retailers Need to Know About Serving the Plus Size Market

April 16, 2025

How do you go from shaping careers to reshaping the fashion industry for plus-size women? Just ask Tracy Christian, the visionary founder of Sante Grace! She joins the show today to share her remarkable journey from talent agent to luxury plus-size apparel designer. Her story is not just about launching a brand—it’s about challenging industry norms and filling a much-needed gap in the market with high-quality, sustainable clothing that truly empowers women of all shapes and sizes.

Read More

The #1 Way to Attract Customers Who Actually Buy

April 11, 2025

Are you feeling like you’re working double-time trying to find more customers… but still not making the sales you want? You’re not alone. In today’s episode, Sara, Director of Education at The Boutique Hub breaks down the #1 thing you need to focus on to attract customers who actually buy (and come back for more).

Read More

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