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Creating Engaging Live Retail Sales & Building a Memorable Brand

Allison Albritton, the Founder of InStyle Auctions & Boutique, tells us how she created a known brand with a staple look that was memorable since 2012. Building into multiple sales channels and an app, Allison goes into detail on why she loves live sales using Comment Sold & giving her customers choices. Any boutique owner will love all the useful info Allison gives us on owning a growing business and being a busy mom!

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Episode #21: Maximizing Facebook Live and Plus Size Selling for your Boutique with Mindy Switzer

How can you maximize Facebook Live for your boutique AND successfully sell plus sizes? Mindy’s truthful, real personality shines in this episode like it does in her successful live videos. From markup strategy, Facebook algorithms, hiring a team, working with family, and organic growth, this episode is chalked full of golden nuggets that can change your business.   But more than that, we love how Mindy shares her story of being

Read More »

Creating Engaging Live Retail Sales & Building a Memorable Brand

Allison Albritton, the Founder of InStyle Auctions & Boutique, tells us how she created a known brand with a staple look that was memorable since 2012. Building into multiple sales channels and an app, Allison goes into detail on why she loves live sales using Comment Sold & giving her customers choices. Any boutique owner will love all the useful info Allison gives us on owning a growing business and being a busy mom!

Read More »

Episode #21: Maximizing Facebook Live and Plus Size Selling for your Boutique with Mindy Switzer

How can you maximize Facebook Live for your boutique AND successfully sell plus sizes? Mindy’s truthful, real personality shines in this episode like it does in her successful live videos. From markup strategy, Facebook algorithms, hiring a team, working with family, and organic growth, this episode is chalked full of golden nuggets that can change your business.   But more than that, we love how Mindy shares her story of being

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Holiday Season Playbook: 5 Pro Tips for Boutique Success

As boutique store owners, you understand the importance of gearing up for the retail extravaganza that is this entire holiday season. That’s why we’ve curated a set of exclusive tips, tailor-made for boutique stores like yours. Whether you’re a seasoned pro or diving into this season for the first time, our expert advice is here to empower you!

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Master Your 2024 Marketing Plan: A Guide for Small Business Owners

As we approach the dawn of a new year, savvy small business owners are already gearing up to elevate their marketing game in 2024. Crafting a robust marketing plan is pivotal to staying competitive and relevant in the ever-evolving business landscape. To help you navigate this exciting journey, we’ve put together a comprehensive guide with valuable tips and insights. Plus, we’ll introduce you to two indispensable tools: the Small Business Marketing Handbook and the 2024 Boutique Boss Planner, designed to be your partners in success throughout the coming year.

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