The Death of Organic Reach Gives New Life to Email Marketing

We hear the concerns daily about how the changes to Facebook’s organic reach algorithms are impacting retail boutique owners. You’re posting to an empty audience unless you’re paying to Boost each piece of new content. While this is frustrating, like most things in life change is a good thing and will force each of us to improve our marketing skills and become more effective in our messaging. Ya, ya, I know. You don’t have time to research it all,...