Every great story has the potential to not only help you build relationships and brand authenticity but also to sell your products. Which is why I am so excited to chat this week with Storytelling for Entrepreneurs founder Lyn Graft about how you can use story to help grow your business.
A serial entrepreneur and video producer, Lyn has worked with hundreds of big brands, events and some of the most successful companies on the planet — including Starbucks, SXSW, Dell, Samsung, Whole Foods, Zappos, Crossfit and many, many more.
He shares his experiences working with high-profile entrepreneurs, the lessons he’s learned as a producer, and his inside secrets to storytelling and mastering the art of video.
Resources Featured In This Episode:
- Storytelling for Entrepreneurs: Website | Facebook | Instagram | Twitter | TikTok | YouTube
- “Start With Story: The Entrepreneur’s Guide to Using Story to Grow Your Business” by Lyn Graft
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Ashley Alderson: Instagram
- Boutique Summit 2024
- Boutique Hub Black
- The Boutique Hub Membership
- Hubventory.com
>>Using Story to Grow Your Business – LISTEN NOW ON iTunes <<
>>Using Story to Grow Your Business– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch it on YouTube:
Using Story to Grow Your Business with Lyn Graft, founder of Storytelling for Entrepreneurs
- The purpose and power of entrepreneurial storytelling
- The types of stories you should be capturing
- How to craft them
- Ways to leverage your founding, brand and customer stories
- The value of video
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: October 3, 2023
Do you love the details of Using Story to Grow Your Business? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Is a Spring-to-Summer Re-Merch Really Necessary?(Yes—Here’s Why)
Because spring and summer products can feel visually similar, many store owners underestimate the importance of this seasonal change. But customer shopping behavior, visual expectations, and marketing strategies have evolved—making this flip more important than ever. - June Market Scoop with Atlanta Apparel
June Market is almost here, and the Atlanta Apparel team is ready to help you make the most of your trip! Whether you’re a first-time attendee or a seasoned buyer, there’s something for everyone this June 3–6. We sat down with Sarah Beth Jackson, Director of Buyer Services, and Alejandra Trombetta, Senior Events Manager, to give you a sneak peek of everything you can expect at this exciting event. - What You Never Knew About The Boutique Summit
Hey friends! If you’ve been around The Boutique Hub for a while, you’ve probably heard about The Boutique Summit—our industry’s biggest and longest-standing business conference. But today, I want to give you a behind-the-scenes look at the real story. Not the polished highlight reel, but the wild, unexpected, chaotic, and inspiring journey of how this event came to life—and how it’s grown into something bigger than I ever imagined.
