What does it mean to be a business owner in the year 2022? Whether this is due to the “great resignation” or the post-pandemic shift, there seems to be a reigniting of the entrepreneurial spirit in the world around us. So, in this episode, I want to talk to the newer business owners in this industry and share what you can expect for the year ahead – the highs and the lows.
Listen in as I share my tips and tricks of boutique ownership, as well as my advice for finding success faster. You will learn the importance of knowing your customer, why truly understanding your why is key, and the benefit of working together with your fellow boutique owners. If you are new to the boutique business space or you are looking for a way to improve your business this year, this is the episode for you.
>> What it Means to be A Brand New Business Owner in 2022 – LISTEN NOW ON iTunes <<
>> What it Means to be A Brand New Business Owner in 2022 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn In What It Means To Be A Brand New Business Owner In 2022:
- What it means to be a business owner in 2022.
- How to get started on your strongest foot possible in business.
- The importance of knowing your “why.”
- Why you must know your customer.
- Why price is not a driving factor for your business.
- The benefit of working together with your fellow business owners.

Favorite Quotes
“Life is too short to do something that you are not incredibly passionate about.” – Ashley [2:05]
“Money doesn’t bring fulfillment.” – Ashley [3:20]
“A rising tide will lift all ships.” – Ashley [24:55]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: February 1st, 2022
Do you love the details of What it Means to be A Brand New Business Owner in 2022? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- The Business Conversation Every Couple Needs to HaveRunning a business with your spouse can be both a rewarding and challenging experience. When you bring together two very different mindsets—creative and analytical—the tension can build, especially when your business isn’t performing as expected. Today, we’re diving into how to bridge the gap between creative vision and analytical certainty in business, and how to avoid common pitfalls that can create division in your personal life.
- How to Plan, Post & Grow on Social Media Without the OverwhelmWhat’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more.
- How to Avoid the Retail Summer SlumpFor boutique retailers, the Summer season can lead to a noticeable dip in customer foot traffic and sales. However, rather than resigning to this summer slowdown, savvy retailers can use this season strategically to boost both immediate sales and long-term customer loyalty. Here are proven strategies to help your boutique avoid the retail summer slump in 2025: