The Boutique Summit is just around the corner, and we’re here to make sure you’re fully prepared for an unforgettable experience! Whether you’re a first-time attendee or a seasoned pro, this blog is your go-to guide for everything you need to know about the event. Attendees, save this post to reference later as you plan your trip, and if you haven’t grabbed your ticket yet, don’t wait—secure your spot now and join us for the ultimate boutique business event of the year!
When: June 8–9, 2025
Doors Open: 7:30 AM
Where:
North Market Hall on Dallas Market Center Campus, 2200 N Stemmons Fwy, Dallas TX 75207
Hotel Room Block Info: https://book.passkey.com/go/2025JuneApparelBoutiqueHub
The Boutique Summit, hosted by The Boutique Hub, is returning to the vibrant Dallas Market Center! This iconic venue boasts four expansive buildings, hundreds of gift and home showrooms, and the renowned World Trade Center—a 15-floor haven for buyers, brimming with permanent showrooms and temporary tradeshow booths. Explore the Interior Home + Design Center and Market Hall for an unparalleled wholesale experience.
Want to explore Dallas while you’re here? Check out this recommended restaurants list for the best spots to eat and unwind!
Tentative Schedule
*Times subject to change
Sunday, June 8th
- 7:30 AM – Registration & Expo Opens
- 8:30 AM – Welcome by Ashley Alderson, CEO of The Boutique Hub
- 8:45 AM – Fireside Chat with Laura Benson (Filly Flair)
- 9:20 AM – Photoshoot Demo
- 9:30 AM – Reinventing Retail Panel with Ashley Donnell (The Babe Standard), Mindy Switzer Maass (Mindy’s Boutique), and Crystal Russell (FestiviTees fka Envy Stylz)
- 10:45 AM – Interactive Workshops (see details below)
- 11:45 AM – Lunch
- 1:15 PM – Ads Workshop with Jeff Fenn
- 2:00 PM – Interactive Workshops (see details below)
- 3:15 PM – Fireside Chat with Gretchen Hilley (Rolling Ranch Boutique)
- 4:00 PM – Keynote with Ashley Alderson
- 4:30 PM – Sip & Shop with Vendors + Gifting Party
Monday, June 9th
- 7:30 AM – Doors & Expo Open
- 7:45 – 8:45 AM – VIP Breakfast
- 8:30 AM – Welcome Back & Announcements
- 8:45 AM – Email Marketing with Jane Kasper (Glow Group)
- 9:15 AM – Tech Tool Demo
- 9:30 AM – Staffing Reimagined: Hiring Super Fans & Mini-You’s with Sara Burks (The Boutique Hub)
- 10:30 AM – Workshops (see details below)
- 11:45 AM – Lunch
- 1:00 PM – Main Stage Panel: Investing in your Inventory
- 1:45 PM – Workshops (see details below)
- 3:00 PM – Funnels Workshop with Jeff Fenn
- 3:45 PM – Closing Keynote with Ashley Alderson
- 4:40–6:30 PM – Break
- 6:30 PM – Closing Party: Sequins & Stardust Soirée ✨
Event Highlights
Swag Bags
We’ve reimagined your Swag Bag experience this year! [Empty] Swag Bags will be available for pickup at the Hub Booth during the Sip & Shop on Day 1. Make sure you bring your Swag Bag ticket! Then, you’ll have the opportunity to pick up your swag at each of the vendor booths in our Expo. Our Sponsors are working to curate quality products for you & this allows you to pick & choose the swag you’d like.
VIP attendees can grab their exclusive VIP Swag Bags in the VIP Lounge during their Gifting Party! We’ve curated an exclusive selection of products for you to pick & choose from in our VIP Lounge during Day 1’s Sip-n-Shop.
Interactive Workshops
- E-Commerce Sales: Turn Browsers Into Buyers
Master the art of SEO, craft irresistible product descriptions, and optimize your online store to convert visitors into loyal customers. Walk away with a personalized Shopify or Square report card to keep your business performance on track.
- Holiday Content Planning: Plan Ahead, Sell More, Stress Less6
Build a working calendar complete with detailed themes and a standout content strategy for Pink Friday and Black Friday. Get ahead of the holiday chaos so you can focus on selling while reclaiming your time (and sanity).
- Money Mindset: Take Control of Your Finances
Prepare for tax season, decode financial statements, and make confident, profit-driving decisions every month. Gain the clarity you need to feel empowered and in control of your boutique’s financial future.
- Email Marketing Flows: Automate for Engagement and Sales
From compelling subject lines to automated flows and ongoing campaigns, learn how to make email marketing an extension of your brand. Get step-by-step guidance on both technical setups and creative strategy to grow your revenue.
- Profit by Design: Merchandise for Maximum Sales
Learn proven merchandising techniques to make every square foot of your space work harder. Create layouts that drive sales without adding extra hours to your week—and watch your profits grow.
- Social Media Boost: Quick Wins, Big Results
Work one-on-one with social media experts to audit your accounts and get actionable, personalized feedback. Skip the theory and make fast, meaningful improvements to your strategy that deliver measurable results.
- Tapping Into the Creator Economy: Partner with Influencers for Growth
Discover how influencer partnerships can drive direct sales and bring new customers to your business. Use marketing tools to connect with a motivated audience, even in tough market conditions, and grow your income like never before.
- Money-Making Buying: Shop Smarter, Not Harder
Learn how to maximize profit margins, streamline your buying process, and avoid costly inventory mistakes. Get the tools to make informed decisions that align with customer demand and seasonal trends.
- Learn From Million-Dollar Boutiques
Sit side by side with top-performing boutique owners and discover the exact strategies they’ve used to scale and grow. This is your chance to build meaningful relationships, gain new insights, and be inspired by their success.
Mentor Sessions
More information on specific mentor sessions will be announced soon! For the most up to date announcements on speakers, follow us on Instagram.
Food & Beverage
- VIP Ticket Holders: Enjoy complimentary lunches on both days and a VIP breakfast on Monday.
- General Admission: Paid lunch options will be available and provided by the Dallas Market Center. Menu & food options will be announced soon. You’re also welcome to explore nearby restaurants—just be back on time to catch the post-lunch sessions!
FAQs
Can I bring my team?
Absolutely! We encourage bringing your team to maximize your experience. While you attend one workshop, they can attend another. Please note, each attendee needs their own ticket.
What about market?
Extend your stay and shop the June Dallas Apparel & Accessories Show (June 10–14, 2025) right after the Summit. It’s a fantastic opportunity to combine learning, networking, and stocking up on the latest trends. Register for the June Dallas Market here.
Is there a VIP option?
Yes! VIP attendees receive exclusive perks, including:
- Complimentary lunch both days
- VIP breakfast on Monday
- VIP Swag Bag
- Access to the VIP Lounge
- Reserved seating at main stage sessions
- Priority selection for workshops
Is the Boutique Summit right for me?
If you’re ready to elevate your boutique, connect with industry experts, and gain actionable insights for your business, this event is for you! Whether you’re a seasoned retailer or just starting out, the Boutique Summit offers valuable resources to help your business thrive.
Do you offer payment plans for tickets?
Yes! At checkout, you can select to pay with PayPal and use their PayPal in 4 option.
Can I sponsor the event?
Yes! You can learn more about our sponsorship opportunities by emailing [email protected]
Do you offer a digital option?
Yes! Digital tickets will go on sale in Spring 2025. While we won’t offer livestream access for this event, all sessions and workshops will be recorded for post-event digital access and available late June 2025.
What is your refund policy?
All ticket sales are final. We are unable to offer refunds under any circumstances, including inability to attend the event. However, all in-person tickets include digital access so in the event you are unable to attend, you can still take advantage of all of the educational sessions that way.
We can’t wait to see you there!
Interested in sponsoring The Boutique Summit 2025? Please fill out this form and we’ll be in touch.
How else can The Boutique Hub help you grow?
Get more information on growing your business by joining The Boutique Hub, where we have tons of training, information, and most importantly, connection! www.theboutiquehub.com/join Try out our service for a month, cancel anytime.
Follow along on Instagram @theboutiquehub!
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If you’ve felt stuck lately, it might be time to reexamine what you’re holding onto in your business. Ashley breaks down four key areas to evaluate—marketing, vendors, traffic, and team — and offers two simple but powerful questions to move you forward. - How to Buy Smarter: In-Person Markets vs. Online MarketplacesReady to make smarter inventory decisions? In this episode of Boutique Chat, we’re joined by our very own Samantha Conner, Director of Wholesale at The Boutique Hub, to break down the pros, cons, and strategies behind shopping in-person at market vs. buying online through platforms like Hubventory. We’re sharing how to prep like a pro, use tools like the Boutique Hub’s market must-see lists, and build brand relationships that fuel long-term success.
- Why Successful Boutiques Invest in Footwear – And How You Can TooIf you’ve ever wondered whether adding footwear to your boutique’s lineup is worth the investment, the answer is simple: absolutely. Footwear is one of the most underutilized (yet high-performing!) categories in boutique retail. The right shoe styles can increase your average order value, attract new customers, and give your store a stylish edge that your competitors may be missing.
- Smart Buying Strategies: How to Buy Wholesale
Wholesale buying isn’t just about filling racks—it’s about making strategic, data-backed decisions that serve your customers, strengthen vendor relationships, and ultimately boost profitability. In our recent webinar, The Boutique Hub’s Director of Wholesale Samantha Conner tackled the most common challenges boutique owners face and outlined a smart, customer-first approach to buying that drives results. Here are the best takeaways!
