23 Jun 8 Pinterest Marketing Tips for Boutiques
Build your brand, gain followers and increase your reach with The boutique Hub’s Pinterest tips for boutiques. Pinterest is a powerful tool for growth and should be in every boutique owner’s marketing stack.
Pinterest Tips for Boutique Owners
Pinterest Tip #1: QUALITY CONTENT
What are you pinning to your boards & how many boards do you have?
Sharing content from your boutique is a great way to introduce users to your style, find your latest products and generally get to know what you’re about – so make sure you’re also pinning fashion-related content that your users find interesting.
A good rule of thumb is 1/3 of your own products, 1/3 style-related pins and 1/3 entertaining or inspiring pins that your followers will enjoy.
Pinterest Tip #2: DESCRIPTIONS
If you’re sharing pins from your website, this will auto-populate for you, but if you’re sharing other content or taking a look back at older pins, make sure you have a relevant description that leads users back to your website.
Pinterest functions in keywords, so think about how users search for the content you’re adding either as pins or boards and use those keywords in your descriptions, board titles and board descriptions. Use hashtags to help your ideal customer to find you in search!
Pinterest Tip #3: BE ORGANIZED (THIS IS PINTEREST AFTER ALL)
Break out your content to make it easy for users! You’re better off to have 4 distinct boards for each season rather than lumping all of your styles into one board titled, “Our Style.”
(Shhh. it’s a secret) If you’re just starting a new board, utilize the ‘secret’ feature so it doesn’t go live until it’s ready to be seen.
Do some of your new arrivals fall into more than one board category? Great – pin a maxi dress to ‘NEW ARRIVALS’ at the beginning of the week, and to ‘MAXI DRESSES’ three days later. Keep your content fresh and relevant.
PINTEREST TIP #4: RE-ARRANGE YOUR BOARDS
Did you know you can drag and drop your boards so the most relevant ones are listed first?
Keep the boards you want people to see at the top of your page and the more unrelated, out of season boards towards the bottom of your profile. This is also a great opportunity to keep the cover photos of each board fresh and click-worthy!
PINTEREST TIP #5: FOLLOW OTHERS
The #BOUTIQUECHAT Podcast has several helpful episodes
Just like any other social network, the more active you are, the more your content and profile are circulated and suggested. Find brands you carry, boutiques you admire and bloggers with style to keep a feed of fresh content (outside of your own) in your Pinterest Follow Feed.
Tailwind Tribes is another great place to curate quality content in your niche. Have you joined our Tribes yet?
PINTEREST TIP #6: PHOTO & GRAPHICS QUALITY
This is the biggest driver of followers to your site or any boutique. The ideal picture size is 600 pixels wide x 900 pixels high, or 2:3 aspect ratio. Your photos should be close up, bright, and showcase your products.
While pictures of clothing items arranged on the floor go well on Facebook, close-up photos of real models (with or without faces) are best for clothing on Pinterest.
Photos and graphics have to be eye-catching so users will quickly react and pin your content.
PINTEREST TIP #7: IT’S WORTH YOUR TIME
The average user spends 45 minutes per session on Pinterest (usually late at night) vs. about 12 minutes on Facebook.
They are looking for content that inspires them, so make sure you’re setting aside time a few days each week to keep new content on your boards. Just like other sites, recently pinned content is what users see in their home feed, so you have to be active for your users to see your pins.
PINTEREST TIP #8: JOIN A GROUP BOARD, OR JOIN TRIBES
Boutique.Style’s “Shop The Best Boutiques” Group Pinterest Board
We have said it before and we will say it again, we LOVE Tribes! It is a collaborative marketing tool that amplifies your reach on Pinterest by sharing audiences. Take your profile to the next level by joining us on Pinterest. Curate beautiful content from fellow Hub Members, via our Group Boards and Tribes. You can encourage your fellow Tribmates to re-pin content from your group board to their own boards by sharing theirs. The more you share, the more you grow.
The Boutique Hub’s #BoutiqueBoss Group Board
Join The Boutique Hub on Pinterest HERE:
BOUTIQUES-Join our “Shop The Best Boutiques” Pinterest Group Board. LINK HERE:
BOUTIQUES-Join the Boutique Hub Style Tribe! LINK HERE: http://bit.ly/BoutiqueHubStyle
Join our #BOUTIQUEBOSS Pinterest Group Board! LINK HERE:
BRANDS, DESIGNERS, SERVICE PROVIDERS, & WHOLESALERS- Join the Boutique Hub Business Tribe. LINK HERE: http://bit.ly/BoutiqueHubBusiness
PINTEREST TIP #9: BE SOCIAL & SHARE INSPIRATION
Let users on your other social media channels know you have a Pinterest page worth following. Use it for outfit inspiration, how-tos and even contests for your shoppers. Besides sharing your new merchandise on other socials (remember the rule of thirds?), you should have an endless supply of content ideas from Pinterest.
Find street style people love and recreate it with your own inventory, find trending items fashion mags are sharing and post those next to the items you have in that category on Facebook. Use Pinterest to create tips, inspiration, and relevance on other channels.
Are you enjoying Pinterest tips? Here is a free download for you to keep with helpful Pinterest tips & tricks.
Love these tips? Find more just like this inside of our Member’s Training Library! Join us if you aren’t yet a member!
This blog was updated with the help of Tosha Schiffli, Owner & Creative Director | Willow Bend Design