Today we’re talking all things market – what sets regional markets apart from national shows, the benefits of both, the importance of attending market, and tips for success while there.
In addition to being the owner and founder of Cedar and Cypress Designs, my friend Tara Thorn is also on the board at the Minneapolis Mart, which holds six annual shows and is considered the number one regional mart in the country. Tara shares how MPLS helped grow her business and the unique opportunities it provides for both buyers and brands.
Resources Featured In This Episode:
- 2024 Trade Show Calendar
- How to Register for Market
- 5 Tips for Attending Wholesale Markets as a Boutique Owner
- Attending Apparel Markets: Tips from Boutique Owners
- Cedar and Cypress Designs: Website | Facebook | Instagram | Pinterest
- Minneapolis Mart: Website | Facebook | Instagram | Twitter
- Ashley Alderson: Instagram
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Boutique Summit 2024
- Boutique Boss Planner
- Small Business Marketing Handbook
- Boutique Hub Black
- Hubventory.com
>> How Regional Markets Can Benefit Your Business – LISTEN NOW ON iTunes <<
>> How Regional Markets Can Benefit Your Business – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch it on YouTube:
What You’ll Learn About in How Regional Markets Can Benefit Your Business with Tara Thorn
- The Importance of Going to Market
- Regional Markets vs. Bigger Markets
- Choosing the Right Markets and Timing
- The Interwoven Nature of Gift and Apparel Markets
- Building Relationships with Reps and Showrooms
- Fair Trade and Certification
- Tips for Success at Regional Markets
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: January 23, 2024
Do you love the details of How Regional Markets Can Benefit Your Business with Tara Thorn? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday: The Merchandising Fix That Increases Sales + Repeat CustomersAre your customers walking into your store and instantly seeing how your products fit into their lives — or are they left trying to figure it out on their own? In this Five Minute Friday, Sara Burks breaks down one of the biggest merchandising mistakes boutique owners make and how small changes in styling, displays,… Read more: Five Minute Friday: The Merchandising Fix That Increases Sales + Repeat Customers
- Shopify Email vs Klaviyo: Which One Should Your Boutique Use?
If you’re running a boutique on Shopify, you already know that email marketing is one of the most effective ways to keep your customers coming back. Whether you’re promoting a new arrivals drop, announcing a seasonal sale, or reminding someone about that pair of earrings sitting in their cart, email keeps you top of mind with the people who already love your store. But choosing the right email platform? That’s where things can get a little confusing. And the question I hear allll the time from boutique owners is this: should I stick with Shopify Email, or is it time to move to Klaviyo? - #812: How to Add $200K+ in Revenue to Your Boutique
Can a simple add-on service completely change the revenue of your boutique? Ashley Alderson sits down with Michelle Peth, CEO of Beettan, to unpack how boutique owners are adding a high-margin, repeat-customer service to their businesses through spray tanning — and why it’s becoming one of the smartest ways to increase revenue without adding more racks, inventory, or overhead.
