How do you determine your ideal customer when opening up a shop? What is the best way to navigate these uncertain times as we approach the holiday season? How do you determine your bread and butter products? These are just a few of the questions I will be answering on today’s first-ever call-in episode.
Listen in as I explain the importance of always asking questions so that you’re aware of what your ideal customer likes and does not like. You will learn how to overcome failure, how to evolve with your customer, and when opening a brick and mortar store might be the best option forward for your online store.
>> EPISODE 336 – LISTEN NOW ON iTunes <<
>> EPISODE 336 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on Youtube:
What You’ll Learn In Answering Your Call-In Questions
- How to identify your ideal customer avatar.
- Why it is okay if your ideal customer changes over time.
- The importance of failing fast.
- What the best thing you can do in retail is.
- The benefit of customer surveys.
- What to be aware of as we approach the holidays.
- The importance of having open communication with your vendors.
Favorite Quotes
“[Your ideal customer] is not always one-size-fits-all because just as your own style evolves, so does hers.” – Ashley Alderson
“The best thing we can do in retail is to be really good at failing fast.” – Ashley Alderson
“Build deep, lasting, open communication relationships with your vendors.” – Ashley Alderson
Resources:
Today’s episode was brought to you by Sezzle. Click here to learn more: https://get.sezzle.com/boutique-hub
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: October 19th, 2021
Do you love the details of Answering Your Call-In Questions? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- How Much Inventory Do You Need to Start a Boutique?
Starting a boutique is an exciting venture, but one of the biggest questions new boutique owners face is: how much inventory do I need? The answer isn’t one-size-fits-all, as it depends on your business model, budget, and customer demand. However, having a strategic approach to inventory planning can set you up for success from day one. - Mastering the Art of Buying: Trends, Mindset & Selling Success
What does it take to become an entrepreneurial powerhouse in the retail world? Tony Chinn, a seasoned retail expert, joins us today to share his incredible journey from starting as a greeter at Guess to launching his own successful entrepreneurial venture. With experience at iconic brands like BB, Kitson, Forever 21, Agassi, and Akira, Tony’s story is a testament to the power of intention and vision boards when it comes to achieving lasting success. Listen in to hear practical advice for retailers and insights into maximizing retail success. - The Three Pillars of Exceptional Customer ServiceIn this episode, Emily from Supermoon dives into the key strategies for delivering exceptional customer service. With insights gathered from interviewing hundreds of support agents, she shares three game-changing ways to streamline support, reduce friction for customers, and leverage AI to improve efficiency. Whether you’re a small business owner, a customer support professional, or just looking for ways to enhance your customer experience, these tips will help you provide faster, smarter, and more effective support.
