How do you determine your ideal customer when opening up a shop? What is the best way to navigate these uncertain times as we approach the holiday season? How do you determine your bread and butter products? These are just a few of the questions I will be answering on today’s first-ever call-in episode.
Listen in as I explain the importance of always asking questions so that you’re aware of what your ideal customer likes and does not like. You will learn how to overcome failure, how to evolve with your customer, and when opening a brick and mortar store might be the best option forward for your online store.
>> EPISODE 336 – LISTEN NOW ON iTunes <<
>> EPISODE 336 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on Youtube:
What You’ll Learn In Answering Your Call-In Questions
- How to identify your ideal customer avatar.
- Why it is okay if your ideal customer changes over time.
- The importance of failing fast.
- What the best thing you can do in retail is.
- The benefit of customer surveys.
- What to be aware of as we approach the holidays.
- The importance of having open communication with your vendors.
Favorite Quotes
“[Your ideal customer] is not always one-size-fits-all because just as your own style evolves, so does hers.” – Ashley Alderson
“The best thing we can do in retail is to be really good at failing fast.” – Ashley Alderson
“Build deep, lasting, open communication relationships with your vendors.” – Ashley Alderson
Resources:
Today’s episode was brought to you by Sezzle. Click here to learn more: https://get.sezzle.com/boutique-hub
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: October 19th, 2021
Do you love the details of Answering Your Call-In Questions? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- The Boutique Hub Welcomes Retail Expert Dane Cohen as Director of Retail Development
The Boutique Hub, the leading global community dedicated to empowering independent retailers and brands, is thrilled to announce the addition of seasoned retail expert Dane Cohen as its new Director of Retail Development. - Boutique Summit Sip & Shop Expo: Cash & Carry, Connections, and Fun!Get ready for a fresh, curated take on product discovery at The Boutique Summit with our exclusive tradeshow and Gifting Party! Join us in Dallas, TX, June 8th – 9th, for an unforgettable event that promises to elevate your business to new heights. Whether you’re a boutique owner, retailer, or entrepreneur, this is an opportunity to connect with top industry brands and services in a personalized, intimate setting—like you’ve never seen before!
- Retail in Transition: What Retailers Need to Know NowAt The Boutique Hub, we see you. We hear you. Yes, it’s a challenging time. Yes, there are a lot of unknowns. But there’s also a lot of opportunity ahead, and we want to have a real conversation about what’s happening across the industry so you can lead your business with clarity, not fear.
