How do you determine your ideal customer when opening up a shop? What is the best way to navigate these uncertain times as we approach the holiday season? How do you determine your bread and butter products? These are just a few of the questions I will be answering on today’s first-ever call-in episode.
Listen in as I explain the importance of always asking questions so that you’re aware of what your ideal customer likes and does not like. You will learn how to overcome failure, how to evolve with your customer, and when opening a brick and mortar store might be the best option forward for your online store.
>> EPISODE 336 – LISTEN NOW ON iTunes <<
>> EPISODE 336 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on Youtube:
What You’ll Learn In Answering Your Call-In Questions
- How to identify your ideal customer avatar.
- Why it is okay if your ideal customer changes over time.
- The importance of failing fast.
- What the best thing you can do in retail is.
- The benefit of customer surveys.
- What to be aware of as we approach the holidays.
- The importance of having open communication with your vendors.
Favorite Quotes
“[Your ideal customer] is not always one-size-fits-all because just as your own style evolves, so does hers.” – Ashley Alderson
“The best thing we can do in retail is to be really good at failing fast.” – Ashley Alderson
“Build deep, lasting, open communication relationships with your vendors.” – Ashley Alderson
Resources:
Today’s episode was brought to you by Sezzle. Click here to learn more: https://get.sezzle.com/boutique-hub
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: October 19th, 2021
Do you love the details of Answering Your Call-In Questions? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- How to Motivate and Retain Your Team with Max Retail
Struggling to find and keep great employees? You’re not alone. In this episode, we’re diving into the biggest challenges boutique owners face when it comes to hiring, motivating, and retaining staff. We’ll break down the two types of employees you have—rocks and rock stars—and how to create a balanced team that thrives. - Meet Boutique Hub 5.0! An Upgraded Membership Experience
The retail world moves fast, and staying ahead means constantly learning, growing, and evolving. That’s why we’ve been working behind the scenes to bring you something BIG—a brand-new, upgraded Membership Dashboard designed to make your life easier. - The State of Boutique Retail: What’s Working, What’s Not & What’s NextStruggling to get your brand noticed in a crowded market? Organic reach is harder than ever, and it’s impacting your business more than you might realize. In this episode, I break down the latest industry shifts and share actionable strategies to help you show up more intentionally and consistently in your marketing. Tune in to discover five key trends you need to know as you plan for your next business year.
