How do you determine your ideal customer when opening up a shop? What is the best way to navigate these uncertain times as we approach the holiday season? How do you determine your bread and butter products? These are just a few of the questions I will be answering on today’s first-ever call-in episode.
Listen in as I explain the importance of always asking questions so that you’re aware of what your ideal customer likes and does not like. You will learn how to overcome failure, how to evolve with your customer, and when opening a brick and mortar store might be the best option forward for your online store.
>> EPISODE 336 – LISTEN NOW ON iTunes <<
>> EPISODE 336 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on Youtube:
What You’ll Learn In Answering Your Call-In Questions
- How to identify your ideal customer avatar.
- Why it is okay if your ideal customer changes over time.
- The importance of failing fast.
- What the best thing you can do in retail is.
- The benefit of customer surveys.
- What to be aware of as we approach the holidays.
- The importance of having open communication with your vendors.
Favorite Quotes
“[Your ideal customer] is not always one-size-fits-all because just as your own style evolves, so does hers.” – Ashley Alderson
“The best thing we can do in retail is to be really good at failing fast.” – Ashley Alderson
“Build deep, lasting, open communication relationships with your vendors.” – Ashley Alderson
Resources:
Today’s episode was brought to you by Sezzle. Click here to learn more: https://get.sezzle.com/boutique-hub
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: October 19th, 2021
Do you love the details of Answering Your Call-In Questions? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- The Andromeda Algorithm: How Boutique Owners Can Get More Reach on Social Media in 2026
Social media reach isn’t what it used to be—and there’s a reason why. A new shift known as the Andromeda algorithm is changing how content gets seen, prioritizing watch time, engagement, and real, relatable video over polished sales posts. If you’re a boutique owner wondering why your clothing posts aren’t performing, this blog breaks down exactly what’s happening and how to create content that actually gets reach (and drives sales) in 2026. - Why the Success of Your Brick and Mortar Store isn’t Working Online (And the One Shift That Changes Everything)
Guest Blog by Capital Commerce. You built something real. Your store has that vibe where people walk in and immediately get all the feelings. Your regulars bring their friends (and most have become friends by now). Your product mix is dialed in. Your merchandising tells a story – one that changes with the seasons, with trends, with your own instincts about what your customer is about to fall in love with. - #805: Why Community Is the Secret to Long-Term Success
In this episode, Ashley sits down with April Burks, owner of Love Ivy Boutique to unpack the real story behind longevity in retail. From starting at 24 years old with no roadmap to building a thriving store rooted in community, confidence, and customer relationships.
