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The Power of Story, Style, and Sisterhood in Boutique Retail

June 24, 2025

Ever wonder what it takes to turn a family passion into a thriving business? Join us as we chat with Kasey & Kaitlyn Widmyer, the dynamic duo behind Marmalade, a boutique inspired by their mother, Marie Widmeyer, and her fashion dreams. From childhood lessons to steering the business through the storms of the 2007-2008 recession, they share how these experiences crafted their resilience and work ethic. Get ready to be inspired as they recount their journey from playtime in the boutique aisles to orchestrating its expansion after college, proving that perseverance and adaptability can indeed breed success even in the most challenging economies.

Back to School Marketing Ideas

June 24, 2025

Back to school season is the second busiest shopping season of the year! How are you going to capitalize this year? This time of year is going to be here before we know it, so its time to get busy prepping! Back to school time is a perfect opportunity to host an event or run a sale to attract new customers for the busy shopping season. Lets get into our top back to school marketing ideas!

What to Do When No One Buys: Pricing, Pitching & Pivoting

June 18, 2025

What if sales didn’t have to be about being pushy or intimidating, but instead about solving problems and making life better? Join us as we explore this concept with our guest, Andee Hart, who transformed her corporate sales expertise into a flourishing candle business during the pandemic. Andee’s inspiring journey is a masterclass in differentiation and tenacity, from how she successfully stood out in a crowded market to how she scaled her business to hundreds of boutiques.

Top 10 Mistakes Retailers Make (And How Retail Bootcamp Helps You Avoid Them)

June 16, 2025

Running a boutique business can be one of the most rewarding—and challenging—adventures. Whether you’re just starting your boutique or you’ve been in business for years, it’s easy to fall into common traps that hold your growth back. The good news? You’re not alone—and you don’t have to figure it out on your own either.

That’s where Retail Bootcamp comes in. This proven boutique coaching program is designed to help boutique owners like you grow smarter, more profitably, and with a clear plan in place.

Slow Sales? Ask These 5 Why’s Before You Panic

June 13, 2025

Is your cash flow feeling tight but you’re still not paying yourself?
In this episode of Five Minute Friday, Sara breaks down one of the most common retail traps: tying up cash in things that don’t bring you a return. From unnecessary trips to market to unused apps, pretty packaging, and impulse inventory buys, these hidden money leaks could be holding your business (and paycheck!) back.

Why Data Clarity Is the Secret Weapon for Women-Owned Retail Brands

June 12, 2025

Running a retail business takes vision, creativity, and a relentless work ethic—but without clarity in your numbers, you’re flying blind. You don’t need to be an accountant to grow a profitable business—but you do need a clear view of what’s really happening behind the scenes.

Essential Sections to Include in Your Store When Merchandising for Summer

June 12, 2025

As the temperatures rise, so should the energy and appeal of your retail space. Summer is one of the most visually vibrant seasons to merchandise for, and with thoughtful layout planning, you can make your store both inspiring and functional.

Retail Bootcamp 101: What It Is, Why It Works, and Who It’s For

June 11, 2025

What does it take to grow your boutique into a thriving, sustainable business? In this episode, we sit down with retail expert Sara Burks to walk through the heart of the Retail Bootcamp program, which is all about helping entrepreneurs step into the CEO role with clarity and confidence. You’ll hear practical tips on finding and serving your ideal customer, using time-blocking to stay focused, and building a clear, realistic plan to expand your business. Whether you’re just starting out or ready to level up, this episode is packed with real-world strategies and inspiration to help you lead your business with purpose and profit.

“Mom, You’re Always Working” What to Do When Family Life and Business Collide

June 7, 2025

Have you ever heard the phrase, “When you aim at nothing, you’ll hit it every time”? It might sound simple, but it’s a powerful truth when it comes to running a successful retail business.

At The Boutique Hub, we live by another variation of this idea: Only a tracked number will grow.

If you’re not actively tracking the most important numbers in your business, you’re missing out on the opportunity to grow them. It’s not about being “good with numbers,” it’s about being intentional with your focus. Because when you consistently track something—whether it’s sales, traffic, or inventory—you naturally start to improve it.

The Six Layers of Retail You Need to Focus On in 2025

June 4, 2025

In the ever-evolving landscape of retail, navigating the complexities of the market requires a strategic approach. We’ve done a ton of research, and have discovered there are six layers of retail that businesses must delve into to form the foundation of a successful and sustainable retail enterprise. We dig into each layer on a molecular level in Retail Bootcamp.