Small Business Blog

The holiday season is the most wonderful time of the year for boutique owners. Shoppers are on the hunt for unique gifts and festive outfits, and boutiques have the perfect opportunity to shine. Whether you run a brick-and-mortar boutique or an online store, hosting holiday events can help you capture the spirit of the season, attract customers, and boost sales. In this blog post, we’ll explore a variety of creative holiday event ideas to make your boutique the ultimate holiday shopping destination.

We know most of you are still in summer mode, but right now is the BEST time to start prepping for the Holiday Season! Time to get your game plan set in place to ensure a smooth transition from Summer to the Holidays!

Sometimes all we need is a cute motivational quote to get us by. Here are 20 of our favorite motivational quotes for small business owners. Share these on social media to boost enegagement, or print them out to hang in your office as a daily reminder as you work toward building your empire. Or simply save this blog in your browser and come back to it when you need a little pick-me-up.

In this article, we’ve curated a list of ten must-read business books that have the potential to reshape the way you think, plan, and execute your business endeavors.

A common question asked by retailers around this time is “when do boutiques start buying for the holidays?” Whether you are a newbie or an expert, this can be a daunting question. The holiday season holds so much potential for retailers and it’s crucial to be prepared. Let’s get into when boutiques start buying for the holidays and how to make this holiday season your most successful one yet. 

Adding video to your social strategy is not just recommended, it’s a necessity these days. With the rise of TikTok, Reels and YouTube Shorts, video is key to keeping your audience engaged and even convincing them to become customers. In fact, 73% of consumers prefer to watch a short-form video to learn about a product or service. But creating videos can take time.  

As the digital landscape continues to evolve, boutique owners must stay ahead of the curve to effectively reach their target audience and drive sales. In 2023, refining your ad strategy is critical to stay competitive in the market and connect with potential customers. In this blog post, we will explore the top strategies that will help you enhance your ad strategy and achieve remarkable results for your boutique business. Let’s get into it!