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Buying a Boutique with Zero Experience and Zero Regrets

June 3, 2025

What’s it like to run a thriving boutique side by side with your partner? In this episode, Serena and Java Patterson share the inspiring story of how they transformed The Farmhouse from a local vendor space into a successful boutique rooted in community. They walk through the key moves that fueled their growth, from switching their POS system from Clover to Shopify to streamline inventory and cut fees, to using smart merchandising to create an inviting shopping experience. 

Read More

The Retail Metrics You Can’t Afford to Ignore

May 30, 2025

Have you ever heard the phrase, “When you aim at nothing, you’ll hit it every time”? It might sound simple, but it’s a powerful truth when it comes to running a successful retail business.

At The Boutique Hub, we live by another variation of this idea: Only a tracked number will grow.

If you’re not actively tracking the most important numbers in your business, you’re missing out on the opportunity to grow them. It’s not about being “good with numbers,” it’s about being intentional with your focus. Because when you consistently track something—whether it’s sales, traffic, or inventory—you naturally start to improve it.

Read More

Why Dead Inventory Is Costing You and How to Fix It

May 27, 2025

When you think about building a profitable boutique, what comes to mind first? Marketing? Merchandising? Trend-spotting? All important, sure—but according to MaxRetail founder Melodie Van Der Baan and The Boutique Hub’s Ashley Alderson, if you’re not obsessing over turn rate and smart markdowns, you’re leaving money (and peace of mind) on the table.

Read More

Busy or Effective? The Question That Can Change Everything

May 23, 2025

In this Five Minute Friday, Ashley is bringing the heat with a powerful reality check: Are you truly being effective in your life and business or just keeping yourself busy?

If your to-do list is never-ending, your calendar is overflowing, and you’re constantly wondering where the day went… this episode is for you. Ashley unpacks what it really means to move the needle in your business, show up with intention for your family, and make time for your health, without burning out.

This episode will challenge how you think about your time and inspire you to create more space for what actually matters.

Read More

Hiring Gen Z: Challenges, Opportunities & What Comes Next

May 20, 2025

At The Boutique Hub, we’re always exploring how small business owners can grow not just in sales, but in leadership. In a recent episode of The Boutique Chat Podcast, Ashley Alderson sat down with Britni Wilkey—a regional expert in education, innovation, and AI integration—to talk about how business owners can better understand, hire, and retain Gen Z talent.

Read More

June Market Scoop with Atlanta Apparel

May 16, 2025

June Market is almost here, and the Atlanta Apparel team is ready to help you make the most of your trip! Whether you’re a first-time attendee or a seasoned buyer, there’s something for everyone this June 3–6. We sat down with Sarah Beth Jackson, Director of Buyer Services, and Alejandra Trombetta, Senior Events Manager, to give you a sneak peek of everything you can expect at this exciting event.

Read More

What You Never Knew About The Boutique Summit

May 13, 2025

Hey friends! If you’ve been around The Boutique Hub for a while, you’ve probably heard about The Boutique Summit—our industry’s biggest and longest-standing business conference. But today, I want to give you a behind-the-scenes look at the real story. Not the polished highlight reel, but the wild, unexpected, chaotic, and inspiring journey of how this event came to life—and how it’s grown into something bigger than I ever imagined.

Read More

10 Things You Can Do for Your Business RIGHT NOW

May 12, 2025

Whether you’re feeling the summer slowdown or running full speed ahead, now is the perfect time to take quick action that will move the needle in your business. The truth is, you don’t need a total overhaul—you just need a plan. So, if you’ve been asking yourself, “What should I be doing right now to grow?”—this one’s for you.

Read More

Buying a Boutique with Zero Experience and Zero Regrets

June 3, 2025

What’s it like to run a thriving boutique side by side with your partner? In this episode, Serena and Java Patterson share the inspiring story of how they transformed The Farmhouse from a local vendor space into a successful boutique rooted in community. They walk through the key moves that fueled their growth, from switching their POS system from Clover to Shopify to streamline inventory and cut fees, to using smart merchandising to create an inviting shopping experience. 

Read More

The Retail Metrics You Can’t Afford to Ignore

May 30, 2025

Have you ever heard the phrase, “When you aim at nothing, you’ll hit it every time”? It might sound simple, but it’s a powerful truth when it comes to running a successful retail business.

At The Boutique Hub, we live by another variation of this idea: Only a tracked number will grow.

If you’re not actively tracking the most important numbers in your business, you’re missing out on the opportunity to grow them. It’s not about being “good with numbers,” it’s about being intentional with your focus. Because when you consistently track something—whether it’s sales, traffic, or inventory—you naturally start to improve it.

Read More

Why Dead Inventory Is Costing You and How to Fix It

May 27, 2025

When you think about building a profitable boutique, what comes to mind first? Marketing? Merchandising? Trend-spotting? All important, sure—but according to MaxRetail founder Melodie Van Der Baan and The Boutique Hub’s Ashley Alderson, if you’re not obsessing over turn rate and smart markdowns, you’re leaving money (and peace of mind) on the table.

Read More

Busy or Effective? The Question That Can Change Everything

May 23, 2025

In this Five Minute Friday, Ashley is bringing the heat with a powerful reality check: Are you truly being effective in your life and business or just keeping yourself busy?

If your to-do list is never-ending, your calendar is overflowing, and you’re constantly wondering where the day went… this episode is for you. Ashley unpacks what it really means to move the needle in your business, show up with intention for your family, and make time for your health, without burning out.

This episode will challenge how you think about your time and inspire you to create more space for what actually matters.

Read More

Hiring Gen Z: Challenges, Opportunities & What Comes Next

May 20, 2025

At The Boutique Hub, we’re always exploring how small business owners can grow not just in sales, but in leadership. In a recent episode of The Boutique Chat Podcast, Ashley Alderson sat down with Britni Wilkey—a regional expert in education, innovation, and AI integration—to talk about how business owners can better understand, hire, and retain Gen Z talent.

Read More

June Market Scoop with Atlanta Apparel

May 16, 2025

June Market is almost here, and the Atlanta Apparel team is ready to help you make the most of your trip! Whether you’re a first-time attendee or a seasoned buyer, there’s something for everyone this June 3–6. We sat down with Sarah Beth Jackson, Director of Buyer Services, and Alejandra Trombetta, Senior Events Manager, to give you a sneak peek of everything you can expect at this exciting event.

Read More

What You Never Knew About The Boutique Summit

May 13, 2025

Hey friends! If you’ve been around The Boutique Hub for a while, you’ve probably heard about The Boutique Summit—our industry’s biggest and longest-standing business conference. But today, I want to give you a behind-the-scenes look at the real story. Not the polished highlight reel, but the wild, unexpected, chaotic, and inspiring journey of how this event came to life—and how it’s grown into something bigger than I ever imagined.

Read More

10 Things You Can Do for Your Business RIGHT NOW

May 12, 2025

Whether you’re feeling the summer slowdown or running full speed ahead, now is the perfect time to take quick action that will move the needle in your business. The truth is, you don’t need a total overhaul—you just need a plan. So, if you’ve been asking yourself, “What should I be doing right now to grow?”—this one’s for you.

Read More

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