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Small Business Blog

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Consistency and Connection: The Keys to Boutique Success

Ever wondered how boutique owners create such successful brands? In this episode, Ashton Dockery, owner of Be You Boutique, shares her inspiring business journey, from the evolution of her brand to the strategies she uses to thrive in a competitive market. You’ll learn about the breakdown of her business operations, the importance of maintaining a strong online presence, and how she balances both in-store and online sales.

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Must Have Products for a Pop Up Event

Hosting a pop-up event is like throwing a mini holiday party for your boutique—full of festive vibes, excited shoppers, and, of course, the chance to show off your best products! As the holidays approach, it’s the perfect time to get creative and stock up on must-have items that will dazzle your customers and make your pop-up a hit. Whether you’re planning a cozy winter-themed setup or a pre-holiday shopping spree, the right products can turn casual browsers into loyal buyers. Let’s dive into the ultimate list of pop-up essentials that will make your event merry and bright!

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Avoiding and Managing Burnout as a Small Business Owner

As a small business owner, you wear all the hats. You’re the CEO, marketing guru, inventory manager, customer service rep, and sometimes even the janitor. It’s easy to get caught up in the whirlwind of running your own show, but we all know that hustle can take its toll. Burnout is real, and if you don’t take steps to avoid or manage it, it can sneak up on you faster than a holiday rush.

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Identifying Traffic Patterns

Do you ever feel like a squirrel? Like you have 10,000 things to get done all at once—and you don’t know where to start? If so, today’s Five Minute Friday is for you! Listen in as I break down the six layers of retail and explain how to assess where you are in each so that you can tackle the most important roles in your business first.

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Save the Date for The Boutique Summit 2025

Mark your calendars and get ready for an extraordinary event that promises to inspire, educate, and connect! We are thrilled to announce The Boutique Summit 2025, an exclusive conference designed just for you—the passionate independent retailer striving to make your mark in the retail world.

Read More

Maximizing Profitability and Peace During the Holiday Retail Season

Are you ready to maximize your holiday season? In today’s episode, I’m excited to share with you a comprehensive guide to planning and executing a successful holiday business and marketing strategy. As the busiest time of the year approaches, it’s crucial to get ahead and make sure your boutique is ready to thrive. Lets dive into the three main strategies for preparing your holiday season.

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A Boutique Owner’s Guide to Nailing the 2024 Holiday Season

During the last holiday season, online sales peaked throughout the BFCM week, with smartphones accounting for nearly 52% of sales. This data shows that more customers are finding comfort in shopping through their mobile phones, and brands must now build more user-friendly mobile experiences for their customers. 

Read More

The Six Layers of Business

Do you ever feel like a squirrel? Like you have 10,000 things to get done all at once—and you don’t know where to start? If so, today’s Five Minute Friday is for you! Listen in as I break down the six layers of retail and explain how to assess where you are in each so that you can tackle the most important roles in your business first.

Read More

Mastering Leadership: The Evolution of a Multi-Generational Boot Company

Building onto a multi-generational business and navigating the family dynamics and changes that come throughout the years is no easy thing. But Ryan and Jode Vaughan of Anderson Bean Boots have done just that! They join the show today to share their story of multi-brand ownership and how they are continuing and expanding upon a family boot legacy. Listen in as Ryan and Jode shed light on some of the most important experiences and insights that have allowed their business and family to succeed throughout the years. 

Read More

Consistency and Connection: The Keys to Boutique Success

Ever wondered how boutique owners create such successful brands? In this episode, Ashton Dockery, owner of Be You Boutique, shares her inspiring business journey, from the evolution of her brand to the strategies she uses to thrive in a competitive market. You’ll learn about the breakdown of her business operations, the importance of maintaining a strong online presence, and how she balances both in-store and online sales.

Read More

Must Have Products for a Pop Up Event

Hosting a pop-up event is like throwing a mini holiday party for your boutique—full of festive vibes, excited shoppers, and, of course, the chance to show off your best products! As the holidays approach, it’s the perfect time to get creative and stock up on must-have items that will dazzle your customers and make your pop-up a hit. Whether you’re planning a cozy winter-themed setup or a pre-holiday shopping spree, the right products can turn casual browsers into loyal buyers. Let’s dive into the ultimate list of pop-up essentials that will make your event merry and bright!

Read More

Avoiding and Managing Burnout as a Small Business Owner

As a small business owner, you wear all the hats. You’re the CEO, marketing guru, inventory manager, customer service rep, and sometimes even the janitor. It’s easy to get caught up in the whirlwind of running your own show, but we all know that hustle can take its toll. Burnout is real, and if you don’t take steps to avoid or manage it, it can sneak up on you faster than a holiday rush.

Read More

Identifying Traffic Patterns

Do you ever feel like a squirrel? Like you have 10,000 things to get done all at once—and you don’t know where to start? If so, today’s Five Minute Friday is for you! Listen in as I break down the six layers of retail and explain how to assess where you are in each so that you can tackle the most important roles in your business first.

Read More

Save the Date for The Boutique Summit 2025

Mark your calendars and get ready for an extraordinary event that promises to inspire, educate, and connect! We are thrilled to announce The Boutique Summit 2025, an exclusive conference designed just for you—the passionate independent retailer striving to make your mark in the retail world.

Read More

Maximizing Profitability and Peace During the Holiday Retail Season

Are you ready to maximize your holiday season? In today’s episode, I’m excited to share with you a comprehensive guide to planning and executing a successful holiday business and marketing strategy. As the busiest time of the year approaches, it’s crucial to get ahead and make sure your boutique is ready to thrive. Lets dive into the three main strategies for preparing your holiday season.

Read More

A Boutique Owner’s Guide to Nailing the 2024 Holiday Season

During the last holiday season, online sales peaked throughout the BFCM week, with smartphones accounting for nearly 52% of sales. This data shows that more customers are finding comfort in shopping through their mobile phones, and brands must now build more user-friendly mobile experiences for their customers. 

Read More

The Six Layers of Business

Do you ever feel like a squirrel? Like you have 10,000 things to get done all at once—and you don’t know where to start? If so, today’s Five Minute Friday is for you! Listen in as I break down the six layers of retail and explain how to assess where you are in each so that you can tackle the most important roles in your business first.

Read More

Mastering Leadership: The Evolution of a Multi-Generational Boot Company

Building onto a multi-generational business and navigating the family dynamics and changes that come throughout the years is no easy thing. But Ryan and Jode Vaughan of Anderson Bean Boots have done just that! They join the show today to share their story of multi-brand ownership and how they are continuing and expanding upon a family boot legacy. Listen in as Ryan and Jode shed light on some of the most important experiences and insights that have allowed their business and family to succeed throughout the years. 

Read More
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