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Ending the Year Strong: How to Motivate and Manage Your Retail Team for Success

December 10, 2024

Hello! My name is Adair Vilella, founder and CEO of La Pausa Consulting, where I specialize in helping retail and e-commerce small businesses scale sustainably. I am a fractional COO. A recurring challenge my clients faced this year was team management—keeping employees engaged, motivated, and aligned with company goals while navigating the ups and downs of business ownership.

Read More

5 Must-Know Google Ads Tips for Retailers

December 9, 2024

In the fast-paced world of retail, standing out online can feel challening. That’s where Google Ads comes in—helping you connect with shoppers right when they’re searching for what you offer. But diving into the world of paid ads can be overwhelming, especially if you’re unsure where to start. Don’t worry; we’ve got you covered!

Read More

From Burnout to CEO: Building a Business with Purpose and Balance

December 4, 2024

Struggling to get the high-level support your small business needs? You’re not alone. Many small business owners struggle with this same thing, often piecing together information and hustling through challenges on their own. Enter Racheal Cook, Founder & CEO of the CEO Collective, who’s dedicated to changing that. In this episode, Racheal shares her mission to empower CEOs and small business owners with the tools and strategies they need to thrive.

Read More

How to Prepare for the Boutique Summit 2025

November 27, 2024

Ready to transform your business? Picture two days immersed in inspiration, game-changing strategies, and connections that will shape your future. Here’s your step-by-step guide to make the most of this year’s Summit!

Read More

The Impact of Shopping Small First

November 19, 2024

Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I’ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year.

Read More

5 Tips to Prepare Your Small Business for a Successful 2025

November 18, 2024

The start of a new year is a chance to refresh, refocus, and set your business up for success. But instead of waiting until January to dive into your goals, the best strategy is to start preparing now. By taking action before the year ends, you’ll hit the ground running and gain a competitive edge as 2025 unfolds.

Read More

Holiday Retail Tip: USPS Shipping Cutoff

November 15, 2024

The holiday season is the busiest time of year for retailers, and getting your marketing strategy in place is essential to make the most of it. A significant date to focus on this season? The USPS shipping cutoff. Here’s a guide to leveraging this deadline to boost profits, keep customers happy, and make sure every sale counts.

Read More

Designing with Purpose: Crafting Products that Spark Joy and Connection

November 12, 2024

Today I am joined by Taylor Elliott, a shining light of positive energy and the woman behind the colorful, cheerful, and fabulous products on Taylor Elliot Designs. She’s here today to give us a glimpse into her life, her business, and how she creates products that spark joy and connection. Listen in to learn how Taylor made her way into the product design space, how her designs and products changed (or stayed the same) over time, and more. 

Read More

Ending the Year Strong: How to Motivate and Manage Your Retail Team for Success

December 10, 2024

Hello! My name is Adair Vilella, founder and CEO of La Pausa Consulting, where I specialize in helping retail and e-commerce small businesses scale sustainably. I am a fractional COO. A recurring challenge my clients faced this year was team management—keeping employees engaged, motivated, and aligned with company goals while navigating the ups and downs of business ownership.

Read More

5 Must-Know Google Ads Tips for Retailers

December 9, 2024

In the fast-paced world of retail, standing out online can feel challening. That’s where Google Ads comes in—helping you connect with shoppers right when they’re searching for what you offer. But diving into the world of paid ads can be overwhelming, especially if you’re unsure where to start. Don’t worry; we’ve got you covered!

Read More

From Burnout to CEO: Building a Business with Purpose and Balance

December 4, 2024

Struggling to get the high-level support your small business needs? You’re not alone. Many small business owners struggle with this same thing, often piecing together information and hustling through challenges on their own. Enter Racheal Cook, Founder & CEO of the CEO Collective, who’s dedicated to changing that. In this episode, Racheal shares her mission to empower CEOs and small business owners with the tools and strategies they need to thrive.

Read More

How to Prepare for the Boutique Summit 2025

November 27, 2024

Ready to transform your business? Picture two days immersed in inspiration, game-changing strategies, and connections that will shape your future. Here’s your step-by-step guide to make the most of this year’s Summit!

Read More

The Impact of Shopping Small First

November 19, 2024

Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I’ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year.

Read More

5 Tips to Prepare Your Small Business for a Successful 2025

November 18, 2024

The start of a new year is a chance to refresh, refocus, and set your business up for success. But instead of waiting until January to dive into your goals, the best strategy is to start preparing now. By taking action before the year ends, you’ll hit the ground running and gain a competitive edge as 2025 unfolds.

Read More

Holiday Retail Tip: USPS Shipping Cutoff

November 15, 2024

The holiday season is the busiest time of year for retailers, and getting your marketing strategy in place is essential to make the most of it. A significant date to focus on this season? The USPS shipping cutoff. Here’s a guide to leveraging this deadline to boost profits, keep customers happy, and make sure every sale counts.

Read More

Designing with Purpose: Crafting Products that Spark Joy and Connection

November 12, 2024

Today I am joined by Taylor Elliott, a shining light of positive energy and the woman behind the colorful, cheerful, and fabulous products on Taylor Elliot Designs. She’s here today to give us a glimpse into her life, her business, and how she creates products that spark joy and connection. Listen in to learn how Taylor made her way into the product design space, how her designs and products changed (or stayed the same) over time, and more. 

Read More

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