Boutique Summit 2022

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  How to Plan, Post & Grow on Social Media Without the Overwhelm
  What’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more.
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  How to Avoid the Retail Summer Slump
  For boutique retailers, the Summer season can lead to a noticeable dip in customer foot traffic and sales. However, rather than resigning to this summer slowdown, savvy retailers can use this season strategically to boost both immediate sales and long-term customer loyalty. Here are proven strategies to help your boutique avoid the retail summer slump in 2025:
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  More Profit, Less Work: AOV Strategies That Work
  In this Five Minute Friday episode, Ashley shares powerful and practical tips to increase your Average Order Value (AOV) — without relying on more traffic or more hours. If you’re focused on growing sales, AOV is one of the most effective metrics to improve. Ashley breaks down the difference between lagging vs. leading indicators and how small shifts in your merchandising, marketing, and customer experience can lead to major gains.
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  The Boutique Hub at the June Dallas Market
  The time has come for the June 2025 Dallas Market and the Hub team couldn’t be more excited! We know how busy market days can be so we wanted to make sure you guys are filled in on our schedule so you can come and stop by!
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  The Truth About What’s Coming for Retailers & How to Prepare
  The retail landscape is evolving rapidly, and boutique owners are feeling the pressure—from rising tariffs to changing buying behaviors and tighter margins. Now more than ever, smart decision-making, proactive planning, and strategic communication are key to thriving in a turbulent economy. Here’s how your boutique can adapt and stay resilient in the face of current and upcoming challenges.