Episode #32: Advanced Strategy + Promoted Pins with Pinterest’s McKayla Amundsen

If you are not using Pinterest in your business you are missing a huge opportunity. Did you know women’s fashion is the number one most pinned category? We chatted with Partner Manager at Pinterest for this episode, she also joined us at The Boutique Summit this past June and let us tell you now… you’ll want to grab a pen.

Pssst. Pinterest is contributing exclusive trainings for The Boutique Hub’s Members Only Training Library. Join here.

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ABOUT McKAYLA
McKayla is a Partner Manager at Pinterest where she utilizes her own passion to enhance performance and growth for small boutiques. Prior to joining Pinterest, she worked with AdRoll where she led her team to see the value of quality over quantity with all of her clientele. McKayla is a Sales and Fashion major with a unique eye for bringing creative and analytics together. She has and uses over 5 years of digital marketing experience including Google certification, Pinterest certification and multiple achievements within her profession. McKayla is a travel buff, fashion enthusiast and a dog mom to her adorable Schnauzer, Lahea.

KEY TAKEAWAYS

  • Women’s fashion is Pinterests top category.
  • Pinterest is a planning medium. Pre-discovery is key.
  • Your descriptions are everything.
  • Don’t run an ad less than 30 days on Pinterest.
  • Spend time on your creative and call to action.

SHOW NOTES
07:50 – What makes Pinterest different.
15:45 – How the Pinterest algorithms work.
22:50 – Copyright, trademarks, and legal issues.
26:45 – Maximizing video and ads on Pinterest.
35:50 – Key metrics to look at for ROI.
48:00 – Optimize your business Pinterest.

Contact McKayla.

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Original Air Date: September 11, 2018
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The Boutique Hub is a media company highlighting the global boutique community for consumers to discover, while also connecting the industry behind it to collaborate, share resources, find training, discover new brands and grow their companies.