If you had to choose one person in the whole as your boutique crush, who would it be? Today I am excited to have my own personal boutique crush on the show, Megan DiVincenzo, the Founder of Sis Kiss and a repeat guest on the podcast. Megan is so incredibly smart and talented and has built an amazing brand that is so much more than a product or wholesale line, and I’m excited to get into how she did it and where she is today on her brand journey.
Get comfortable and listen in as Megan shares how she has managed to build a true multi-channel brand, what’s going on behind the scenes at Sis Kiss, and what it’s like going viral. We also discuss the importance of rest and taking care of yourself as a business owner and get the lowdown on Megan’s new podcast, which you definitely won’t want to miss!
>>Building a Multi-Channel Brand– LISTEN NOW ON iTunes <<
>>Building a Multi-Channel Brand– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Building a Multi-Channel Brand
- How Sis Kiss has changed since Megan’s first appearance on the podcast.
- What it really means to go viral.
- The importance of setting boundaries.
- What it was like selling on QVC.
- How to start thinking bigger with your brand.
Resources Featured In This Episode:
Megan DiVincenzo: Website | Facebook | Instagram | Pinterest | Podcast
The Skinny Confidential Podcast
Favorite Quotes from Megan DiVincenzo
“It was the right influencer at the right time.” – Megan DiVincenzo [4:00]
“How can anyone be an amazing boss if you can’t listen to what people need or have to say?” – Megan DiVincenzo [11:20]
“Everything is branded, from my poly mailers to our stickers to when you walk into our warehouse. Everything is Instagram-worthy.” – Megan DiVincenzo [22:15]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: November 8th, 2022
Do you love the details of Building a Multi-Channel Brand? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Is a Spring-to-Summer Re-Merch Really Necessary?(Yes—Here’s Why)
Because spring and summer products can feel visually similar, many store owners underestimate the importance of this seasonal change. But customer shopping behavior, visual expectations, and marketing strategies have evolved—making this flip more important than ever. - June Market Scoop with Atlanta Apparel
June Market is almost here, and the Atlanta Apparel team is ready to help you make the most of your trip! Whether you’re a first-time attendee or a seasoned buyer, there’s something for everyone this June 3–6. We sat down with Sarah Beth Jackson, Director of Buyer Services, and Alejandra Trombetta, Senior Events Manager, to give you a sneak peek of everything you can expect at this exciting event. - What You Never Knew About The Boutique Summit
Hey friends! If you’ve been around The Boutique Hub for a while, you’ve probably heard about The Boutique Summit—our industry’s biggest and longest-standing business conference. But today, I want to give you a behind-the-scenes look at the real story. Not the polished highlight reel, but the wild, unexpected, chaotic, and inspiring journey of how this event came to life—and how it’s grown into something bigger than I ever imagined.
