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Building a Successful Personal Brand and Business with Emily McCarthy

Are you looking for inspiration to build your own personal brand and business? Emily McCarthy is a successful entrepreneur who has built an impressive personal brand through her designs in print and apparel. She has a successful eCommerce and brick-and-mortar business combining home, gift, lifestyle, and apparel products, and on top of that, she is also a busy mom! A true inspiration, she joins the show today to share how she balances it all.

Listen in as Emily opens up about the lessons she has learned through her entrepreneurial journey and gives advice on starting an online and brick-and-mortar business. You’ll hear how she has made both successful, what’s going on with the wholesale side of her business, and her tips to get it right from the beginning. 

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What You’ll Learn From Building a Successful Personal Brand and Business with Emily McCarthy

  • How Emily first got into the industry.
  • How COVID affected her business.
  • Why she started her brick-and-mortar business.
  • The pros and cons of apparel vs. home and gift products.
  • The importance of building a wholesale price in the beginning.
  • What she has done to ensure her wholesale stores are successful.
  • What her most successful wholesale stores have in common.
  • How to get started with apparel or home and gift products.
  • How Emily balances business and motherhood.
  • How she has built a successful team in her business.

Resources Featured In This Episode:

Favorite Quotes

“Figure out what is going to make you different.” – Emily McCarthy [5:35]

“I was determined not to take on debt opening the store.” – Emily McCarthy [9:45]

“Clothing is a whole ‘nother animal, to be honest. There’s a lot more that goes into clothing than gift and paper and stationary.” – Emily McCarthy [15:00]

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Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!

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Original Air Date: April 11th, 2023
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