The most popular product being sold in boutiques today may surprise you. Yes, there is a lot of women’s apparel, shoes, and jewelry, but do you know what has made a big comeback? Candles! Although you can buy them anywhere, candles that come with a story or make you feel special when you purchase them are far more intriguing. To help us dive deep on the topic of candles—including shipping logistics and her personal brand story—is Sadie Young, CEO of Flicker + Flame Candle Co. Learn how she built a thriving wholesale business!
Listen in as she describes what it is like to sell a candle to a customer without them having the ability to smell it first. You will learn the ins and outs of starting a wholesale brand, as well as what it is like to sell both retail and wholesale. Sadie also breaks down the importance of being kind and knowing when to say “no.”
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What You’ll Learn In Building A Thriving Wholesale Business
- How Sadie got involved in the candle industry.
- Why it is essential to be consistent and authentic.
- How Sadie’s loved ones reacted to her taking on candle-making full time.
- The importance of being excited about your products.
- The ins and outs of shipping a breakable product.
- The difference between priorities and priority.
Favorite Quotes
“If you’re excited about a product, it makes other people excited about it.” – Sadie Young
“I want my pick-up drivers to know that I care.” – Sadie Young
“Learn to say ‘no.’” – Sadie Young
Resources:
Sadie Young: Website, Instagram Business, Instagram Personal
Flicker and Flame Special Offer: Use code HUB15 to get 15% off your first app/website order for podcast listeners. Get $50 off your first wholesale order by mentioning The Boutique Hub podcast.
Today’s episode was brought to you by Hot Mess Consulting. Click here to learn more: http://www.hotmesshustle.com
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Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
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Original Air Date: October 5th, 2021
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