Unless you run a brick-and-mortar store, the term “visual merchandising” may make you feel nervous or uneasy. In fact, even if you are a storefront owner, it can still seem like a daunting or overwhelming term. But visual merchandising is not just for the physical presence of an organization or business—it is also important for your photo shoots, your live sales, and your online presence, as the same principles apply. So today our guest is Badeeha Jubeh, CEO of Retail Visual Identity and the go-to girl when it comes to merchandising. She is going to be sharing her tips for visual merchandising that will lead to more sales within your shop.
Listen in as Badeeha explains the importance of truly understanding what your customer wants instead of just purchasing, creating, or showing what you like or think looks good. You will learn how to truly understand what your potential can be, how to work towards your long-term goals, and how to inspire your customers to purchase your products. Visual merchandising doesn’t have to be a scary task. By following Badeeha’s simple tips, you will be on the right track to business growth!
>> EPISODE 335 – LISTEN NOW ON iTunes <<
>> EPISODE 335 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on Youtube:
What You’ll Learn In How to Approach Visual Merchandising Like a Pro
- How Badeeha became involved in visual merchandising.
- The importance of understanding what your customer needs.
- How to make good decisions to goal set.
- Why it isn’t just about where we are—it’s about where we’re going.
- How to impact your metrics in a positive way.
- Where you should begin with visual merchandising.
- How to inspire your customers to buy.
- Where you may be missing a prime opportunity for sales in your shop.
- Badeeha’s advice for signage.
Favorite Quotes
“Being able to put strategy with my artsy side, and see it impact people and be able to make money off of it as well… that’s what I really enjoy doing.” – Badeeha Jubeh
“If you don’t know your customer, you can’t really make great decisions to impact your customer.” – Badeeha Jubeh
“Color, print, and price point… if I ever walk into a store and I want to filter what’s happening to impact the sales coming in, I would filter by those three.” – Badeeha Jubeh
Resources:
Badeeha Jubeh: Instagram
3 Mannequin Mistakes Retailers Make that Repel Customers! Free Download.
Today’s episode was brought to you by Candy Club. Click here to learn more: wholesale.candyclub.com
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: October 12th, 2021
Do you love the details of How to Approach Visual Merchandising Like A Pro? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Slow Sales? Ask These 5 Why’s Before You Panic
Is your cash flow feeling tight but you’re still not paying yourself? In this episode of Five Minute Friday, Sara breaks down one of the most common retail traps: tying up cash in things that don’t bring you a return. From unnecessary trips to market to unused apps, pretty packaging, and impulse inventory buys, these hidden money leaks could be holding your business (and paycheck!) back. - The Power of Story, Style, and Sisterhood in Boutique RetailEver wonder what it takes to turn a family passion into a thriving business? Join us as we chat with Kasey & Kaitlyn Widmyer, the dynamic duo behind Marmalade, a boutique inspired by their mother, Marie Widmeyer, and her fashion dreams. From childhood lessons to steering the business through the storms of the 2007-2008 recession, they share how these experiences crafted their resilience and work ethic. Get ready to be inspired as they recount their journey from playtime in the boutique aisles to orchestrating its expansion after college, proving that perseverance and adaptability can indeed breed success even in the most challenging economies.
- Back to School Marketing Ideas
Back to school season is the second busiest shopping season of the year! How are you going to capitalize this year? This time of year is going to be here before we know it, so its time to get busy prepping! Back to school time is a perfect opportunity to host an event or run a sale to attract new customers for the busy shopping season. Lets get into our top back to school marketing ideas!
