Regardless of their style type, be it western, southern sophisticate, or West Coast chill, every boutique knows the power of a good graphic tee. They’re worn by customers of all ages and fly off the shelves as soon as they’re stocked. For these reasons, we’re so excited to introduce our boutique owners to one of our favorite graphic tee brands, Texas True Threads! Texas True Threads is owned and operated by husband and wife team,...

Ask any woman what’s the one thing she can’t live without, and there’s a good chance she’ll tell you it’s her purse. A woman’s purse is a treasure trove, where you can Altoids, a Ziplock bag full of snacks, and one of everything in between. Obviously, a handbag needs to be functional, but there’s no doubt it needs to be just as fashionable to equally match the woman whose essentials it’s toting around. Each woman...

Shoppers are bombarded with deals, specials and incentives on Thanksgiving weekend and the days preceding - how are you going to stand out from the crowd? There’s an art to crafting a good offer, it’s a balance between moving your customers to action and giving away the entire farm. Here are a few ideas to help get your own creative juices flowing! Then, once you've got these, we've got more here on our Holiday Marketing Masterclass video!  1. Create a...

Who is ready for the biggest shopping weekend of the year? Hands in the air? Kicking off our #ShopSmall Series, we are sharing 6 tips to help your boutique capture a piece of the $15.6 Billion spent during the biggest local shopping weekend of the year.  Whether you're an online boutique or a brick and mortar store, we've got you covered! We're dishing on 6 things you can do to help your boutique capture some of the...

After you’ve taken the time to craft great offers, a few simple Facebook posts after Thanksgiving dinner aren’t going to reach your shoppers in time to reel them in! They will already have made up their mind where they want to shop! Let’s talk about laying out a plan so you can swiftly roll out your holiday shopping opportunities with little effort spending time on what’s important - your customers! Let's start working backward, 3 weeks prior to Thanksgiving! Week...