Is your e-commerce site maximizing these 5 key areas? Today on the show we are joined by Hot Mess Consulting Founder, Angela Froschl. She brings incredible insight as a boutique owner, website designer, Shopify, and branding expert. Her heart for helping boutique owners shines through as she shares a wealth of knowledge in how to craft a website experience that speaks to your customers, and drives success for your boutique....

Sara Burks, the Director of Partnerships and Education at The Boutique Hub joins your host Ashley Alderson to talk about the 5 ESSENTIALS to growing a successful boutique business and their Retail Bootcamp program. Are you operating only in the art of retail, or the science? Sara and Ashley cover the most common mistakes and opportunities every retailer must look for! ...

< GUEST BLOG POST > What determines the way we would rate our shopping experiences? Is it the mood we took with us? Is it the amount of money we spent? Not likely. Our shopping experiences are greatly determined by the actions stores do or do not take. As a boutique owner, you are in a unique position to give customers exactly what they’re looking for. You can take the actions that determine what kind of experience...

Learn how and why this major apparel trade show has emerged as the biggest on the east coast and how it caters to retailers, buyers, and even taste-making shoppers. Get the most out of your experience at Atlanta Apparel Mart with Caron Stover and Morgan Ramage’s insider advice. ...

< GUEST BLOG POST > Pinterest has the incredible potential to help small businesses increase their brand awareness, website traffic, and sales. If you haven’t added this platform to your marketing stack, you need to! Pinterest’s ideal audience for boutiques is composed of high-income, educated women looking to plan and shop for life events. Since Facebook infamously changed their algorithms, most small businesses are not seeing the ROI that they used to. (Don’t get me...