<Guest Blog Post> Transactional emails can help you combat saturation, lack of visibility, and continue to foster customer retention. These emails are often under-leveraged, but when customized, they can increase sales and boost repeat purchases. There are different types of post-purchase emails that you can send to customers based on automated triggers and in tandem allowing you to display recommended products, deliver discount codes, incentivize referrals, and even drive traffic back to your store through navigation...

Have you ever heard these myths? Or gotten caught up in why one of these just doesn't work for you? Let's smash - 5 Boutique Owner Myths Debunked with our host Ashley Alderson, founder of The Boutique Hub. Today's myths debunked are all about how you can increase your traffic and grow your sales. Ashley covers topics such as working with influencers, pricing, working with your team, and lots more! Grab a notebook and...

<GUEST POST BLOG> As we’ve blogged about before, inventory management is one of the most critical components of running a retail business. It can also be one of the most technical parts of owning a retail business, with so many things to take into consideration. A major component of any successful inventory management strategy is replenishment. What is replenishment? Why does it matter? Replenishment is defined as filling-in merchandise or product to their optimal levels. However, it...

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If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go. 

While the future is exciting, retailers also need to focus on what they can do now with the tools they have. 

Let’s talk about point of sale (POS) marketing. It’s at the center of any retailer’s transactions and, when leveraged, can be high-value in-store promotional real estate to drive more sales pre-checkout.