Jenifer Burnett, the owner of Punchy’s, talks about her unique experience in starting her business and the importance of knowing your customers, your numbers and how to maximize new customer acquisition from road shows and pop ups. Jen gives us a glimpse into what it’s like to do shows (such as the NFR) to grow your customer base. Jen’s vast knowledge on running a successful business will benefit any boutique owner or vendor!...

< BOUTIQUE SUMMIT SPONSOR GUEST BLOG POST >  Summer is the best time to fulfill your customer’s shoe obsessions, so we’re going to help you do just that! We’re giving you a super sneak peek into SIX pair of our favorites from MIA Shoes! | Sneaker Sandals | Hello warmer weather! Spring is here and no outfit is complete without Sneaker Bottom Sandals. Flatform sandals are this season's go-to sandal. Designed with a sneaker platform to give...

< BOUTIQUE SUMMIT SPONSOR GUEST BLOG POST >  Every day we hear the promise of newer, better technology to revolutionize the way social retailers do business. Chatbots, auto-invoicing systems, inventory management software all promise better customer service, better productivity, more sales, more growth, and so on. Many of those technologies fall short of their promises. Retailers have to split their time and resources over multiple systems to achieve any real productivity. When it comes to getting...

Megan DiVincenzo, the founder of Sis Kiss and a former defense attorney, explains how her business began by finding a problem in a product and solving it. From there, her business grew from word of mouth to a booming online wholesale business. From maximizing influencer relationships, to balancing both retail and wholesale growth, Megan gives us real talk and a true example of who an authentic business women is. ...