Today Alana Stohr, Owner of Eleven Oaks Boutique, joins us for Key Tips for Creating a Successful Online Boutique. Alana had spoken at the Boutique Summit and she’s back to give even more insight on what it takes to create a successful business. She goes over how important brand consistency is, how gratitude will grow your business and explains why it's so important to have a good team. Tune in to hear even more about...
Today Bobby Angilella, co-founder of Slick Text, joins us for the Dos and Don’ts of Text Message Marketing. He goes over all the guidelines of text message marketing and how you can create the most successful marketing strategy. ...
This guest blog post courtesy of Celerant Retail breaks down the 6 POS Software Trends we're seeing in the boutique industry today. #1 Mobile Payments and Tablet POS As the digital push leads us to redefine retail, it also pulls us away from two industry staples; cash and cash registers. Cash is slowly losing its reign as the preferred payment method as 73 percent of respondents of a Mastercard survey saying they use less cash today than they...
Today Tricia Barglof, executive director of the OFFPRICE Trade Show, joins us for Off-Price Buying. Buying off-price gives you the opportunity to maximize your profits by purchasing overstocked/last seasons goods at the lowest price on the market. ...
According to David Sambor, a leading expert in loyalty programs, acquiring new customers is 7x more expensive than retaining an existing one and compared to new customers, existing customers are 50% more likely to try a new product and spend 31% more on average. Retention has 2-3 times more impact on your growth than acquisition does and a 5% increase in customer retention can increase profitability by 75%!!! All this to say, we need to...