< GUEST BLOG POST > What determines the way we would rate our shopping experiences? Is it the mood we took with us? Is it the amount of money we spent? Not likely. Our shopping experiences are greatly determined by the actions stores do or do not take. As a boutique owner, you are in a unique position to give customers exactly what they’re looking for. You can take the actions that determine what kind of experience...

Learn how and why this major apparel trade show has emerged as the biggest on the east coast and how it caters to retailers, buyers, and even taste-making shoppers. Get the most out of your experience at Atlanta Apparel Mart with Caron Stover and Morgan Ramage’s insider advice. ...

< GUEST BLOG POST > Pinterest has the incredible potential to help small businesses increase their brand awareness, website traffic, and sales. If you haven’t added this platform to your marketing stack, you need to! Pinterest’s ideal audience for boutiques is composed of high-income, educated women looking to plan and shop for life events. Since Facebook infamously changed their algorithms, most small businesses are not seeing the ROI that they used to. (Don’t get me...

< GUEST BLOG POST >Ladies, let’s bond together this year and make a commitment to being organized for the 2019 tax season, and prepared. Did you know that the IRS estimates that overall, small business owners pay an estimated 30% more in taxes by missing out on deductions?  That’s crazy, right! Aside from the fact that your kitchen table is likely piled high with the 2018 tax records and your family is eating meals while sitting on...