Converting Your Shopify Store into A Sales Powerhouse

Not a member?

Converting Your Shopify Store into A Sales Powerhouse

Have you ever looked at your analytics and wondered why you’re getting traffic to your website but your store isn’t converting to the sales you should be seeing? Or maybe you are looking to build an eCommerce store, but you’re unsure of where to begin. If this sounds familiar, then Kelly Vaughn is your go-to girl. Kelly is the CEO and Founder of The Taproom, a business that creates high-powered Shopify Plus solutions for fast-growing businesses. In this episode, she joins the show to share her advice for turning a Shopify store into a sales powerhouse, as well as the tools you need to keep your business growing.

Listen in as Kelly explains why it’s so important to build a relationship with your audience from the homepage of your website—and how to do that. You will learn how to ensure your storefront stands out, the benefit of having strong imagery on your podcast, and the benefit of asking a friend to review your website and give you honest feedback.

>> Converting Your Shopify Store into A Sales Powerhouse – LISTEN NOW ON iTunes <<
>> Converting Your Shopify Store into A Sales Powerhouse – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here

Watch the interview on YouTube:

What You’ll Learn In Converting Your Shopify Store into A Sales Powerhouse:


  • How to optimize the home page of your website.
  • The best way to highlight your product pages.
  • The psychology behind why some stores work and some stores don’t.
  • The importance of having strong imagery on your site.
  • Why having unique copy on your site is essential.
  • How to continue the opportunity to shop on your footer.
  • Why your product description is important.
  • How to introduce text marketing.

Favorite Quotes


“Whenever I am building a new website, I am trying to answer three questions from their homepage: Who are you? What do you sell? And why should I buy from you?”- Kelly Vaughn [3:55]

“Your product description is incredibly important.” – Kelly Vaughn [9:55]

“SEO is a marathon, not a sprint.” – Kelly Vaughn [18:50]


Resources:

Kelly Vaughn: Instagram
The Taproom: Website | Instagram


Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join

Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!

Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!


Original Air Date: January 18th, 2022
Do you love the details of Converting Your Shopify Store into A Sales Powerhouse? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.

Recent Posts:

  • Inside Dallas Market Center: Retail Revelations and Trends
    Hey guys, welcome back! This week, I had the pleasure of chatting with a dear friend and mentor, Cindy Morris, CEO of Dallas Market Center (DMC). Every time Cindy and I get together, our conversations are full of ideas and industry insights. Today, we’re bringing that energy to our community. Whether you’re a wholesale brand manufacturer, a retailer, or someone just curious about market dynamics, Cindy has a wealth of knowledge to share.
  • To Be Interesting, You Have To Be Interested
    Welcome to another edition of Five Minute Friday! Today, I want to explore a quote that sparked thought for me. The quote goes: “To be interesting, you have to be interesting. To be loved, you have to love. To be friends, you have to be friendly. And to be interesting, you’ve got to be interested.”This simple yet profound statement holds valuable insights, especially for those of us navigating the realms of business and personal growth. Let’s unpack what it means and how it can transform our interactions and relationships.
  • Small Town Dreams to Big Time Success: Building a Business with Heart
    Welcome back to the Boutique Chat podcast! Today’s conversation promises to be an enlightening one as we delve into the journey of Kari Patfield, a successful boutique owner hailing from small-town America. Join us as we uncover the insights and strategies that have fueled Kari business growth and positioned her as a standout entrepreneur in her community.

JOIN THE LARGEST & MOST TRUSTED BOUTIQUE RETAIL COMMUNITY IN THE WORLD.

Never grow alone. Join the community that gets it.

Skip to content