Today on the Boutique Chat Podcast Morgan Phillips, CEO of The Back Road Babe joins us for Creating a Profitable Boutique in 8 Months.
How do you market your boutique in 2021? Morgan Phillips created a Profitable Boutique in 8 Months. Today she discusses how her business thrived so quickly, marketing on Tiktok, and how to create a community around your brand.
>> EPISODE 317 – LISTEN NOW ON iTunes <<
>> EPISODE 317 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Today’s episode was brought to you by Management One. Follow this link to learn more:Â https://www.management-one.com/boutique-hub
Episode Run Down:
0:06:20 Starting my Boutique
00:10:20 Outsourcing is Key
00:16:41 Marketing on Tiktok and Instagram
00:19:35 Planning Content
00:26:07 Creating Community
Main Points in Creating a Profitable Boutique in 8 Months
- Don’t be afraid to outsource.Â
- Batch create your content.
- Businesses grow through community.

Favorite Quotes in Creating a Profitable Boutique in 8 Months
“One of the biggest things I learned in this process is you don’t need to do everything yourself. It’s ok to outsource.” -Morgan Phillips
“The passion that I had drove me harder than the self-doubt did.” -Morgan Phillips

“People aren’t. buying the things your selling, they’re buying the way you make them feel.” -Ashley Alderson
Morgan’s Information:
Instagram: @thebackroadbabe & @backroadbabemo
Website:https://thebackroadbabe.com Use the code BOUTIQUEHUB15 for 15% off!
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: June 8th, 2021
Do you love the details of Creating a Profitable Boutique in 8 Months? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Christmas in July: Creative Ways to Clear Inventory & Generate Summer SalesFeeling that mid-summer sales slump? Christmas in July is your chance to shake things up, clear out old inventory, and have a little fun while doing it. In this blog, we’re sharing quick promo ideas, event tips, and marketing inspo to help you boost cash flow and make space for fall, all without the holiday chaos.
- The Boutique Hub is Heading to the PGA Buying Summit!The Boutique Hub is heading to the PGA Buying Summit in Frisco, TX for the first time, tapping into the fast-growing golf apparel market projected to hit $13B by 2032. Golf fashion is evolving beyond the course, creating big opportunities for boutique retailers. The Hub team will be connecting with brands, discovering new trends, and offering live education and retail audits at the event on July 28th. Boutique owners interested in athleisure, activewear, or preppy styles should consider adding golf-inspired looks to their lineup. VIP perks available through The Hub’s exclusive registration link.
- Slow Sales? Ask These 5 Why’s Before You PanicIs your cash flow feeling tight but you’re still not paying yourself? In this episode of Five Minute Friday, Sara breaks down one of the most common retail traps: tying up cash in things that don’t bring you a return. From unnecessary trips to market to unused apps, pretty packaging, and impulse inventory buys, these hidden money leaks could be holding your business (and paycheck!) back.