Creating a Profitable Boutique in 8 Months

Creating a Profitable Boutique in 8 Months

Today on the Boutique Chat Podcast Morgan Phillips, CEO of The Back Road Babe joins us for Creating a Profitable Boutique in 8 Months.

How do you market your boutique in 2021? Morgan Phillips created a Profitable Boutique in 8 Months. Today she discusses how her business thrived so quickly, marketing on Tiktok, and how to create a community around your brand.

>> EPISODE 317 – LISTEN NOW ON iTunes <<
>> EPISODE 317 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here

Today’s episode was brought to you by Management One. Follow this link to learn more: https://www.management-one.com/boutique-hub

Episode Run Down:

0:06:20 Starting my Boutique
00:10:20 Outsourcing is Key
00:16:41 Marketing on Tiktok and Instagram
00:19:35 Planning Content
00:26:07 Creating Community

Main Points in Creating a Profitable Boutique in 8 Months


  1. Don’t be afraid to outsource. 
  2. Batch create your content.
  3. Businesses grow through community.

Favorite Quotes in Creating a Profitable Boutique in 8 Months


“One of the biggest things I learned in this process is you don’t need to do everything yourself. It’s ok to outsource.” -Morgan Phillips

“The passion that I had drove me harder than the self-doubt did.” -Morgan Phillips

“People aren’t. buying the things your selling, they’re buying the way you make them feel.” -Ashley Alderson

Morgan’s Information:

Instagram: @thebackroadbabe & @backroadbabemo

Website:https://thebackroadbabe.com Use the code BOUTIQUEHUB15 for 15% off!


Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join

Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!

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Original Air Date: June 8th, 2021
Do you love the details of Creating a Profitable Boutique in 8 Months? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.

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Meredith Pomietlo
Meredith Pomietlo
[email protected]

Meredith is our Trend & Podcast Editor here at The Hub and enjoys anything involving photography, art, and design! She also has a love for fashion, especially the boho-vintage vibe. She is currently going to school for Retail Merchandising, Management, & Marketing with a minor in Business.