Join us for the top boutique owner conference in the world
Creating a Profitable Boutique in 8 Months

Creating a Profitable Boutique in 8 Months

Today on the Boutique Chat Podcast Morgan Phillips, CEO of The Back Road Babe joins us for Creating a Profitable Boutique in 8 Months.

How do you market your boutique in 2021? Morgan Phillips created a Profitable Boutique in 8 Months. Today she discusses how her business thrived so quickly, marketing on Tiktok, and how to create a community around your brand.

>> EPISODE 317 – LISTEN NOW ON iTunes <<
>> EPISODE 317 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here

Today’s episode was brought to you by Management One. Follow this link to learn more: https://www.management-one.com/boutique-hub

Episode Run Down:

0:06:20 Starting my Boutique
00:10:20 Outsourcing is Key
00:16:41 Marketing on Tiktok and Instagram
00:19:35 Planning Content
00:26:07 Creating Community

Main Points in Creating a Profitable Boutique in 8 Months


  1. Don’t be afraid to outsource. 
  2. Batch create your content.
  3. Businesses grow through community.

Favorite Quotes in Creating a Profitable Boutique in 8 Months


“One of the biggest things I learned in this process is you don’t need to do everything yourself. It’s ok to outsource.” -Morgan Phillips

“The passion that I had drove me harder than the self-doubt did.” -Morgan Phillips

“People aren’t. buying the things your selling, they’re buying the way you make them feel.” -Ashley Alderson

Morgan’s Information:

Instagram: @thebackroadbabe & @backroadbabemo

Website:https://thebackroadbabe.com Use the code BOUTIQUEHUB15 for 15% off!


Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join

Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!

Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!


Original Air Date: June 8th, 2021
Do you love the details of Creating a Profitable Boutique in 8 Months? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.

Recent Posts:

  • The Best of Boutique Chat Season 4
    I’m thrilled to be back for an all-new season of Boutique Chat, and to kick off Season 5, I’m revisiting some of my favorite episodes of the last year! In this highlight reel you’ll hear from Social Sales Girls founder Susan Bradley on digital advertising and metrics, Everyday Chic Boutique owner Karli Harris Pennington on…
  • How to Get Rid of Winter Inventory
    After all the holiday markdowns you may be asking the question, “What do I do with all my leftover winter stuff… I want to make room for spring goods!” Let’s go over the best plan of action on how to get rid of your winter inventory.
  • The Boutique Hub at Atlanta Apparel
    The Boutique Hub Team can’t wait to head back to Atlanta market with you all! There is so much going on so we want to make sure you’re prepared. Here’s what you need to know about the February 2023 Atlanta market…
Skip to content