My guest this week is someone I admire as a businesswoman and big thinker, who not only continues to grow her boutique business in Nashville but has also launched her own wholesale brand.
Marla Skipper is the founder and owner of SVM Boutique and Nash Grey Wholesale, and today she’s joining me on the podcast to share all of the lessons she’s learned throughout the last decade.
We talk strategies for attracting and retaining both local customers and tourists, brand events and pop-ups, digital marketing, choosing the right location for your store and negotiating leases.
We also discuss how Marla’s wholesale line Nash Grey came to be. When it comes to launching a wholesale brand, she advocates starting small, building strong relationships with your manufacturers and relying on customer feedback.
I’ve gotten to know Marla as a member of the Mastermind program at The Boutique Hub and, having been able to watch her business grow and evolve, I’m so excited to see SVM Boutique celebrate its 10th anniversary this year!
Resources Featured In This Episode:
- SVM Boutique: Website | Facebook | Instagram | Pinterest | TikTok
- Nash Grey Wholesale: Hubventory | Facebook | Instagram | PinterestÂ
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Ashley Alderson:Â Instagram
- Boutique Hub Black
- Retail Bootcamp
- The Boutique Hub Membership
- Hubventory.com
>>Creative Marketing Strategies and Breaking into Wholesale – LISTEN NOW ON iTunes <<
>>Creative Marketing Strategies and Breaking into Wholesale – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the episode on YouTube:
Creative Marketing Strategies and Breaking into Wholesale
- Choosing locations and negotiating leases
- Marketing to locals and tourists
- Drawing new audiences through networking, partnerships and events
- Hard vs. soft ROIs
- The retailer-wholesaler relationship
- Launching a wholesale collection
- Finding the right manufacturers
- Customer feedback
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: June 20th, 2023
Do you love the details of Creative Marketing Strategies and Breaking into Wholesale? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- The Six Layers of Retail You Need to Focus On in 2025
In the ever-evolving landscape of retail, navigating the complexities of the market requires a strategic approach. We’ve done a ton of research, and have discovered there are six layers of retail that businesses must delve into to form the foundation of a successful and sustainable retail enterprise. We dig into each layer on a molecular level in Retail Bootcamp. - Boost Your Boutique’s Google Ranking: 5 SEO Strategies That WorkIn today’s fast-moving digital world, even the most beautiful boutique won’t get found without a solid SEO strategy. In a recent Heart on Main Street webinar, Samantha Conner from The Boutique Hub shared five powerhouse SEO tactics that every retail store owner should be using to grow online visibility, attract dream customers, and ultimately drive more sales. If you’re serious about boosting your boutique’s Google ranking, this one’s for you.
- Where to Buy Wholesale for Your BoutiqueOne of the most important decisions you’ll make as a boutique owner is where you buy your inventory. The brands you choose, the quality you offer, and the margins you build all directly impact your ability to grow a profitable business. That’s why your wholesale source shouldn’t just offer products—it should offer strategy.
