Ang Castelli of Roman & Leo is another industry veteran celebrating a 10th anniversary this year! She’s also a longtime Hub member and her boutique is unlike any other at The Hub — it caters exclusively to boys and boy moms!
When pregnant with her first son back in 2010 and trying to prep his closet, Ang thought, “Why are there no clothes for little boys and why are the children’s clothing stores so dominated by girl’s apparel?” Three years and two sons later, she’d become an expert on boy brands and shopping online. So in 2013, she founded Roman & Leo, an all-boys clothing store that she named after her boys.
Ang says boy’s apparel can be a tough market, but it’s her passion as a boy mom (she now has three!) and she’s learned to lean into her niche, rely on her community, make the most of media and utilize data to continually adapt strategies and scale the business.
We chat on the podcast about the lessons she’s learned throughout the last decade, her approach to marketing, social media, inventory management and collection planning, as well as some of the unique obstacles posed by boy’s apparel, such as merchandising and photoshoots. Ang also shares what it means to be a part of The Hub and how she’s continuously learning from other boutique owners!
Resources Featured In This Episode:
- Roman & Leo: Website | Facebook | Instagram | Pinterest
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Ashley Alderson: Instagram
- Boutique Summit 2024
- 2024 Boutique Boss Planner
- The Boutique Hub Membership
- Boutique Hub Black
- Hubventory.com
>>Finding Traction and Fostering Growth in a Niche Market – LISTEN NOW ON iTunes <<
>>Finding Traction and Fostering Growth in a Niche Market– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the episode on YouTube:
What You’ll Learn About in Finding Traction and Fostering Growth in a Niche Market with Ang Castelli
- Identifying your niche and knowing your core customer
- The power of community support and local press
- Target marketing and digital strategies
- Utilizing data and assessing every aspect of your business
- Planning collections and seasonal buying
- Inventory management
- Photoshoots with customers as models
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: August 29th, 2023
Do you love the details of Finding Traction and Fostering Growth in a Niche Market with Ang Castelli of Roman & Leo? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Retail with Soul: The Business of Crystals, Wellness, and Events
What does it take to turn a small astrology bookstore into a thriving retail destination? Joining the show today is Denise Welling, owner of Body Mind & Soul in Houston, who shares how she did just that. Offering insights on adapting to market trends and evolving consumer interests, Denise discusses how cultural shifts have influenced retail success and how she has created a holistic customer experience that fosters community engagement and long-term business growth. - What to Wear: The Boutique Summit 2025
Can you believe we’re only a couple months away from the Boutique Summit?! If you’re anything like us, you’re already making lists of what you’ll need to bring, including what to wear. - 7 Common Live Selling Fears (and How to Overcome Them Like a Pro)The following content is a sponsored blog post by CommentSold. Live selling is one of the most powerful ways to connect with your audience, build community, and drive real-time revenue. But if you’ve ever felt a pang of panic at the thought of going live… you’re not alone. Whether it’s the fear of being on… Read more: 7 Common Live Selling Fears (and How to Overcome Them Like a Pro)
