Ang Castelli of Roman & Leo is another industry veteran celebrating a 10th anniversary this year! She’s also a longtime Hub member and her boutique is unlike any other at The Hub — it caters exclusively to boys and boy moms!
When pregnant with her first son back in 2010 and trying to prep his closet, Ang thought, “Why are there no clothes for little boys and why are the children’s clothing stores so dominated by girl’s apparel?” Three years and two sons later, she’d become an expert on boy brands and shopping online. So in 2013, she founded Roman & Leo, an all-boys clothing store that she named after her boys.
Ang says boy’s apparel can be a tough market, but it’s her passion as a boy mom (she now has three!) and she’s learned to lean into her niche, rely on her community, make the most of media and utilize data to continually adapt strategies and scale the business.
We chat on the podcast about the lessons she’s learned throughout the last decade, her approach to marketing, social media, inventory management and collection planning, as well as some of the unique obstacles posed by boy’s apparel, such as merchandising and photoshoots. Ang also shares what it means to be a part of The Hub and how she’s continuously learning from other boutique owners!
Resources Featured In This Episode:
- Roman & Leo: Website | Facebook | Instagram | Pinterest
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Ashley Alderson: Instagram
- Boutique Summit 2024
- 2024 Boutique Boss Planner
- The Boutique Hub Membership
- Boutique Hub Black
- Hubventory.com
>>Finding Traction and Fostering Growth in a Niche Market – LISTEN NOW ON iTunes <<
>>Finding Traction and Fostering Growth in a Niche Market– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the episode on YouTube:
What You’ll Learn About in Finding Traction and Fostering Growth in a Niche Market with Ang Castelli
- Identifying your niche and knowing your core customer
- The power of community support and local press
- Target marketing and digital strategies
- Utilizing data and assessing every aspect of your business
- Planning collections and seasonal buying
- Inventory management
- Photoshoots with customers as models
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: August 29th, 2023
Do you love the details of Finding Traction and Fostering Growth in a Niche Market with Ang Castelli of Roman & Leo? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Christmas in July: Creative Ways to Clear Inventory & Generate Summer Sales
Feeling that mid-summer sales slump? Christmas in July is your chance to shake things up, clear out old inventory, and have a little fun while doing it. In this blog, we’re sharing quick promo ideas, event tips, and marketing inspo to help you boost cash flow and make space for fall, all without the holiday chaos. - The Boutique Hub is Heading to the PGA Buying Summit!The Boutique Hub is heading to the PGA Buying Summit in Frisco, TX for the first time, tapping into the fast-growing golf apparel market projected to hit $13B by 2032. Golf fashion is evolving beyond the course, creating big opportunities for boutique retailers. The Hub team will be connecting with brands, discovering new trends, and offering live education and retail audits at the event on July 28th. Boutique owners interested in athleisure, activewear, or preppy styles should consider adding golf-inspired looks to their lineup. VIP perks available through The Hub’s exclusive registration link.
- Slow Sales? Ask These 5 Why’s Before You Panic
Is your cash flow feeling tight but you’re still not paying yourself? In this episode of Five Minute Friday, Sara breaks down one of the most common retail traps: tying up cash in things that don’t bring you a return. From unnecessary trips to market to unused apps, pretty packaging, and impulse inventory buys, these hidden money leaks could be holding your business (and paycheck!) back.
