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From Brick and Mortar to eCommerce

From Brick and Mortar to eCommerce

Karli Harris Pennington is the owner, founder, and CEO of Everyday Chic Boutique. She is an absolute magnet for other boutique owners because of her willingness to sit down and talk openly about how she has grown her hugely successful business from brick and mortar to eCommerce, and she joins the show today to share her amazing insight. Get ready to take notes because I know you’re going to love this one!

Tune in as Karli opens up about how she combines the best of live selling with the best of eCommerce to grow her business. You’ll learn the strategy she uses to increase her average order value, the logistics of how she builds and launches her collections, and how she trained her customers not to rely on live selling. We also cover the most common mistake that new boutique owners make when they’re first starting out and how to avoid falling into the same trap.

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>> From Brick and Mortar to eCommerce – LISTEN NOW ON Spotify <<
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Watch the interview on YouTube:

What You’ll Learn In From Brick and Mortar to eCommerce:

  • How Karli got started in the boutique business. 
  • Why she made the move from brick and mortar to online.
  • How she trained her customers to go to her site to purchase.
  • Why Karli made building collections central to her business model. 
  • How she plans and launches her collections. 
  • What her average order value looks like.
  • The benefits of customer returns.
  • The most common mistakes boutique owners make when they’re starting out.

Favorite Quotes

“It’s not set in stone, but we don’t ever miss a deadline either.” – Karli Harris Pennington [16:35]

“We’re not The Nordstrom Way, but we treat you the way we want to be treated, and I demand outstanding customer service.” – Karli Harris Pennington [20:40]

“I do believe my strongest point as a business owner is staying in my own lane.” – Karli Harris Pennington [23:00]


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Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!

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Original Air Date: March 8th, 2022
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