There are two big challenges I hear from traditional brick-and-mortar stores all the time: How do I successfully transition my business online? And how do I capture my customer information so I can maintain long-lasting relationships with them once they leave the store? In this episode, I’m joined by Mamie Brown, co-owner of Tucker Brown, and we’re answering both of those questions for you today.
Take a listen as we chat about what has made Tucker Brown successful, both in-person and online, including how they have made their online store an extension of their in-person shopping experience and created lasting, meaningful relationships with customers. We’re also deep diving into influencers, email marketing, the latest in social media, and so much more, so this is an episode you definitely won’t want to miss!
>>From Brick-and-Mortar To Online– LISTEN NOW ON iTunes <<
>>From Brick-and-Mortar To Online– LISTEN NOW ON Spotify <<
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Watch the interview on YouTube:
What You’ll Learn From From Brick-and-Mortar To Online
- How Tucker Brown started.
- The best piece of inventory management Mamie’s father has given her.
- What the tech stack looks like at Tucker Brown.
- What many brick-and-mortar stores are missing in their online strategy.
- The power of email marketing.
- Tips for setting up collaborations with other brands.
Resources Featured In This Episode:
Favorite Quotes from Mamie Brown
“It’s worth the moments that you put into it.” – Mamie Brown [14:30]
“It doesn’t have to be perfect when you start, you just have to start.” – Mamie Brown [16:50]
“The power of email is very, very real.” – Mamie Brown [19:15]
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Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
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Original Air Date: October 25th, 2022
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