Not a member?

Growing a Successful Business on Your Own Terms with Laura Horwath, Ferne Boutique

Do you struggle with defining success on your own terms? I am so excited to be joined by Laura Horwath, the owner and founder of Ferne Boutique, a clothing store with four locations in the Detroit area of Michigan. Laura has grown her brick-and-mortar stores through effective networking, community engagement, and maximizing Chamber of Commerce opportunities. But beyond business success, Laura is here to share a personal story that we believe will hit home with many of our boutique owners.

Listen in as she opens up about her journey of growing a successful business through effective networking, her personal story of how she dealt with a dip in sales, and the lessons she learned about handling the ups and downs of business. You’ll hear how she learned to define success on her own terms, how to focus on what’s important and avoid getting stuck on a hamster wheel, and what Laura did to trim the fat and get down to the bare bones of why she’s in business.

>>Growing a Successful Business on Your Own Terms – LISTEN NOW ON iTunes <<
>>Growing a Successful Business on Your Own Terms – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here

Watch the interview on YouTube:

What You’ll Learn From Growing a Successful Business on Your Own Terms with Laura Horwath

  • How Laura has grown her business through networking and community engagement.
  • How she handled a dip in boutique sales.
  • The lessons she has learned about the ups and downs of business.
  • How to avoid getting stuck in the proverbial hamster wheel.
  • How Laura got clear on her ‘why’ for being in business.

Resources Featured In This Episode:

Favorite Quotes from Laura Horwath

“Separating the emotion in business is very, very hard.” – Laura Horwath [5:10]

“What are you learning here? What are the lessons that this is telling you?” – Laura Horwath [23:35]

“We’re all human, and we get so wrapped up in things that we can’t control.” – Laura Horwath [25:45]



Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join

Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!

Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!


Original Air Date: April 4th, 2023
Do you love the details of Growing a Successful Business on Your Own Terms? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.

Recent Posts:

  • How to Merchandise a Profitable Table Display
    JR Visual has compiled a list of effective merchandising tips to keep in mind when merchandising a table in your brick-and-mortar stores. Let’s get into it!
  • The Boutique Hub at Atlanta Apparel
    The Boutique Hub Team can’t wait to head back to Atlanta market with you all! There is so much going on so we want to make sure you’re prepared.
  • From Soles to Sales: The Business of Shoes with Chinese Laundry
    Sarah Zurell, Chief Marketing Officer at Chinese Laundry, steps into the spotlight today to explain how footwear can transform not just your outfit, but your entire outlook. From understanding customer preferences through surveys and emails to showcasing shoes alongside outfits, Sarah shares her expertise in making the shopping experience seamless for your customers. She reveals why seeing shoes on feet is crucial for sales and how smart merchandising can enhance customer satisfaction.

JOIN THE LARGEST & MOST TRUSTED BOUTIQUE RETAIL COMMUNITY IN THE WORLD.

Never grow alone. Join the community that gets it.

Skip to content