Do you struggle with defining success on your own terms? I am so excited to be joined by Laura Horwath, the owner and founder of Ferne Boutique, a clothing store with four locations in the Detroit area of Michigan. Laura has grown her brick-and-mortar stores through effective networking, community engagement, and maximizing Chamber of Commerce opportunities. But beyond business success, Laura is here to share a personal story that we believe will hit home with many of our boutique owners.
Listen in as she opens up about her journey of growing a successful business through effective networking, her personal story of how she dealt with a dip in sales, and the lessons she learned about handling the ups and downs of business. You’ll hear how she learned to define success on her own terms, how to focus on what’s important and avoid getting stuck on a hamster wheel, and what Laura did to trim the fat and get down to the bare bones of why she’s in business.
>>Growing a Successful Business on Your Own Terms – LISTEN NOW ON iTunes <<
>>Growing a Successful Business on Your Own Terms – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Growing a Successful Business on Your Own Terms with Laura Horwath
- How Laura has grown her business through networking and community engagement.
- How she handled a dip in boutique sales.
- The lessons she has learned about the ups and downs of business.
- How to avoid getting stuck in the proverbial hamster wheel.
- How Laura got clear on her ‘why’ for being in business.
Resources Featured In This Episode:
- Laura Horwath: Website | Facebook | Instagram | TikTok | Pinterest
- The Association of Junior Leagues International
Favorite Quotes from Laura Horwath
“Separating the emotion in business is very, very hard.” – Laura Horwath [5:10]
“What are you learning here? What are the lessons that this is telling you?” – Laura Horwath [23:35]
“We’re all human, and we get so wrapped up in things that we can’t control.” – Laura Horwath [25:45]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: April 4th, 2023
Do you love the details of Growing a Successful Business on Your Own Terms? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- A Heart for Retail: Supporting Stores in Times of Crisis
What does it take for local retailers to thrive after facing disasters and challenges? In this episode, Patrick Keiser, Executive Director of Heart on Main Street, shares how he founded the organization in 2022 to provide tools and resources to help Main Street retailers succeed within their communities. Patrick explains the pivotal role that retailers play in rebuilding hope after a disaster and how his mission has evolved since its inception. - Black Friday Marketing Ideas for Small Businesses
Black Friday is upon us and holds so much potential for small businesses. However, if you want to ensure a seamless and successful Black Friday for your small business, you need to start planning now! We have you covered with Black Friday marketing ideas for your small businesses PLUS another annual retail event you do not want to miss out on this year! - The Power of Persistence: Navigating Failure and Finding Your NicheWhat happens when your business fails, and you lose everything? Kelly Shiley, CEO of Mary Square, joins the show to share her raw and inspiring journey from launching her business in the kitchen with a baby by her side to losing her home after a business deal fell through. Learn how she bounced back from early failures, the importance of believing in yourself, and how to persist when everything seems to be falling apart. Kelly shares insights on finding traction, understanding market gaps, and why failure is often the first step to success.
