Let’s be honest — Black Friday and holiday marketing for boutiques can be overwhelming! Here are 3 quick tips to help you get started planning the right way, with the most engagement!
For FULL DETAILS and even more tips — be sure you check out my complete training – Holiday Marketing Masterclass, here.
1. Work Backwards now!
Grab a calendar and right now, mark out all of the big dates — black Friday, small business Saturday, Cyber Monday, giving Tuesday, your events, pop-ups, open houses, online promotions.
Once your dates are set, what team will you need to hire to make your holiday marketing plan hum?
What are your projected sales?
In what categories?
What worked last year and what didn’t?
Will you run more promotions this year rather than sales?
(This is a trick question, the answer should be duh, Ashley, I’m not going to give away my entire margin on my best items this season!)
What gifts or freebies do you need for your promotions?
What marketing graphics, emails, and photoshoots do you need NOW to get ahead of the season?
What numbers will your team focus on rather than just gross sales? How about AOV and add-on sales or UPT? AND MARGIN!?
You get the picture — start planning your Holiday marketing NOW so you can buy smarter and get ahead of the game!
2. What collections will you feature?
The difference in your business vs any big box store is that you come with service, trust, and suggestions. Your customers trust that you’ll make the best recommendations for them when it comes to gift-giving and personal style.
Think ahead of what they might need, and build collections and gift guides for your customer.
These might be for: Gifts for mom, your sister, BFF, teacher, nail tech, babysitter, and more.
Or they might be outfit ideas for a night out, Christmas morning, Holiday parties, you name it!
As you’re buying, build creative collections that make life easy for your customer.
3. Who will you collaborate with?
What other makers, salons, local businesses, online businesses or services will you collab with?
This is the season where EVERYONE is shopping — so you have a huge opportunity to reach new audiences through collaboration while serving your customer and making her shopping experience much easier!
Whether it’s a tire store down the street, with tons of men who you know may need help with gift-giving this season, to an online maker you love to support.
Look for ways to cross-promote, run IG takeovers, giveaways, collab in gift guides and share one another’s audiences!
—– NOW IT’S YOUR TURN! —
http://www.holidaymarketingmasterclass.com
The 4th Quarter is the MOST important time of year in retail, and unless you’re ready to maximize it, it can also take your business for a ride.
Stop concentrating on your gross sales numbers, and start making sure your 4th quarter is profitable. From years of retail experience, and the latest proven strategies, we’ll make sure this Holiday season is one both you and your customers will always remember.
Join Holiday Marketing Masterclass!
What is the ONE THING you are doing now to make the Holidays this year that much stronger?
Get more information on growing your business by joining The Boutique Hub where we have tons of training, information, and most importantly, connection! www.theboutiquehub.com/join Try out our service for a month, cancel anytime.
Follow along on Instagram @theboutiquehub!
Recent Blogs:
- Creating a Space that Sells: The Boutique Hub Showroom in Dallas
You know that moment when a space just works—it draws people in, makes them stay, and actually helps you sell more? That’s exactly what this showroom transformation was designed to do. In this behind-the-scenes look at The Boutique Hub showroom in Dallas, we’re breaking down how intentional design—from bold colors to photo-worthy moments—can turn any retail or showroom space into an experience your customers won’t forget (and won’t stop talking about). - #811: Turning a Side Hustle into a Sustainable Business
What does it actually take to build a boutique business that lasts — not just for a season, but for decades? Jennifer Kok of Next Wave Business Coaching joins Ashley to share the lessons she learned after building, scaling, and eventually selling her bakery business after 20 years. Jennifer breaks down the systems, mindset shifts, and leadership principles that helped her create a sustainable business instead of just another hustle. - Five Minute Friday: How to Design a Boutique That Increases Sales: 10 Must Have Features
In this Five Minute Friday, Joell from JR Visual Design breaks down the top design and functional features every boutique owner should be thinking about when creating or updating their retail space. From fitting rooms and lighting to merchandising fixtures and backroom organization, this episode focuses on the details that directly impact customer experience, daily operations, and sales.
