Content marketing strategists are constantly telling us that “content is king” and it’s critical for sales. But with so much conflicting information out there, how do we know what social platforms to focus on? And how do we ensure we are creating content that actually interests our viewers and potential buyers? To help us dive into all things content creation is Jasmine Star, founder of Social Curator and the queen of content.
In this episode, we will be discussing how to cut the overwhelm, maximize your Instagram, and create eye-catching reels. You will learn why the algorithm is not out to get you, the importance of engagement, and how often you should be posting. Content creation doesn’t have to be scary—you have the ability to be just as creative as anyone else!
>> EPISODE 338 – LISTEN NOW ON iTunes <<
>> EPISODE 338 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on Youtube:
What You’ll Learn In How To Create Quality Content That Actually Works
- Why Jasmine is so passionate about content.
- The importance of content for a boutique owner.
- How to know if what you’re doing is working.
- The best way to get engagement.
- How often you should be posting on social media.
- What the most successful boutique owners have in common.
Favorite Quotes
“Content in and of itself is an expressive, creative, artistic division of who we are, even if we do not feel like we are artistic, creative creatures or beings.” – Jasmine Star [2:58]
“Content will be a defining factor for the success and growth rate of a boutique owner.” – Jasmine Star [3:48]
“Making a plan is just the heavy lifting, and then creating the content becomes the joy.” – Jasmine Star [15:45]
Resources:
Jasmine Star: Website | Instagram | LinkedIn
Today’s episode was brought to you by Digital Boutique Co. Click here to learn more: https://digitalboutiqueco.com/lets-chat/
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: November 2nd, 2021
Do you love the details of How To Create Quality Content That Actually Works? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- What to Do When No One Buys: Pricing, Pitching & Pivoting
What if sales didn’t have to be about being pushy or intimidating, but instead about solving problems and making life better? Join us as we explore this concept with our guest, Andee Hart, who transformed her corporate sales expertise into a flourishing candle business during the pandemic. Andee’s inspiring journey is a masterclass in differentiation and tenacity, from how she successfully stood out in a crowded market to how she scaled her business to hundreds of boutiques. - Top 10 Mistakes Retailers Make (And How Retail Bootcamp Helps You Avoid Them)
Running a boutique business can be one of the most rewarding—and challenging—adventures. Whether you’re just starting your boutique or you’ve been in business for years, it’s easy to fall into common traps that hold your growth back. The good news? You’re not alone—and you don’t have to figure it out on your own either. That’s where Retail Bootcamp comes in. This proven boutique coaching program is designed to help boutique owners like you grow smarter, more profitably, and with a clear plan in place. - Slow Sales? Ask These 5 Why’s Before You PanicIs your cash flow feeling tight but you’re still not paying yourself? In this episode of Five Minute Friday, Sara breaks down one of the most common retail traps: tying up cash in things that don’t bring you a return. From unnecessary trips to market to unused apps, pretty packaging, and impulse inventory buys, these hidden money leaks could be holding your business (and paycheck!) back.
