Erik Huberman is CEO of Hawk Media, the fastest-growing marketing consultancy in the United States. Today he shares his expertise on how to drive traffic to your online store. He will cover topics such as how the new IOS changes will affect your business, what metrics matter most, and how to spot bad ad agencies.

>> EPISODE 320 – LISTEN NOW ON iTunes <<
>> EPISODE 320 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here

Episode Rundown:

• 00:01:47 Erik’s Background
• 00:06:22 ROAS
• 00:14:55 How IOS changes will affect You
• 00:27:34 What Metrics Matter the Most

Main Points in How to Drive Traffic to Your Online Store

1. Look at much you are spending, how much revenue you are driving, and how much growth you are getting.
2. Don’t put all your eggs in the Facebook basket, diversify your marketing strategy.
3. Once you accept there are going to be problems in your business, the more resilient you will become.

Favorite Quotes in How to Drive Traffic to Your Online Store

“All marketing should be an investment. If it’s not an investment, don’t do it.” -Erik Huberman

“Think about marketing like a portfolio strategy. You want to be diversified. You don’t want to have all your eggs in one basket.” -Erik Huberman

“Partnerships are a very understated, they are big way to grow.” -Erik Huberman

Erik’s Information:

Website: https://www.erikhuberman.com/

Instagram: @hawkemedia @erikhuberman

2021 Boutique Summit Tickets are live! Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount.

Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join

Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!

Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!

Original Air Date: June 28th, 2021
Do you love the details of How to Drive Traffic to Your Online Store? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.

Recent Posts:

• 
  AI for Entrepreneurs: Boosting Productivity, Creativity, and Brand Authenticity
  Want to save money, save time, be better at content creation, and be a better boss? Who doesn’t? Today, I’m joined by my friend Kinsey Soderberg, owner of Feel Good Social and Authentic AI, and we’re digging into all the different ways you can use AI to make your life easier. She sheds light on how she has been working to find a healthy balance with using AI tools that allows for better productivity without sacrificing quality or authenticity.
• 
  How To Make An Extra $1000 a Month In Your Business
  As a boutique owner, you understand the importance of having a steady stream of income. However, sometimes you might find yourself struggling to make ends meet, especially during slow seasons. The good news is that there are several ways to make an extra $1000 a month in your boutique business. In this blog post, we’ll explore some of the most effective strategies to help you boost your revenue.
• 
  The Real Reason You’re Drowning in Inventory
  Struggling with excess inventory that just won’t move? You’re not alone. In today’s episode, we’re diving into one of the most common challenges retailers face: what to do with all that unsold inventory—and, more importantly, how to stop it from happening again.