How to Use Data to Grow Your Boutique & Advice on Selling Shoes

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How to Use Data to Grow Your Boutique & Advice on Selling Shoes

Today on the Boutique Chat Podcast Ashley Wakefield, CEO of Sophie, joins us for How to Use Data to Grow Your Boutique & Advice on Selling Shoes. Ashley has been in business for over 13 years and she is known for her expertise in selling shoes. She goes over the reports she uses for inventory decisions, managing purchase orders, and lessons from selling shoes. But that’s not all, tune in to hear get more advice from this successful boutique owner! 

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Episode Run-Down:

00:03:08 How I Started My Boutique
00:12:10 The Reports Used for Inventory Decisions
00:18:25 Category Analysis
00:21:58 Lessons From Selling Shoes
00:25:47 Managing Purchase Orders
00:33:36 Tips on Selling Shoes
00:39:42 How to Stay Unique


1.) Serve before you sell. Don’t let your inventory control you.
2.) It’s important to have great relationships with your vendors and reps.
3.) Know your niche and learn how to set yourself apart from others.


“You definitely have to find your niche and keep focused. I didn’t do that for a long time and the inventory controlled me, I didn’t control it.” -Ashley Wakefield

“Being really invested in your customers as people, not just dollar signs, I think is infinitely important.” -Ashley Wakefield

“Sometimes you need to have a person without an emotional connection to give you that real-deal raw look at the numbers.” -Ashley Wakefield

“It’s so important in today’s retail climate to have great relationships with your vendors and reps.” -Ashley Wakefield

Where to find Ashley: 


Instagram:  @awakefield84 & @sophieshoesjoplin

Resources Mentioned:

Instagram Ignite Masterclass. Join 1000’s of Retail Store Owners, E-commerce Brands, Wholesalers, Makers & Boutiques to grow your Instagram Income Stream.  

Management One

Christine Grey

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Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!

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Original Air Date: March 16th, 2020
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