Join us for the top boutique owner conference in the world

Leaning Into The Power of Traditional Media

Is there anyone listening who doesn’t find traditional social media completely exhausting (at least sometimes!) when it comes to trying to grow your brand and reach? In today’s episode, we’re getting the inside scoop on the power of traditional media with the owners of Top It Off Accessories, Elizabeth and Karena, and we’re finding out what it’s like to find yourself in one of the most coveted spots in the nation: on Oprah’s Favorite Things list.

Listen in as Elizabeth and Karena walk us through their brand story, having been in business for 20 amazing years, how they have grown during that time, how they source products, and how they manage cash flow. We also dive into what it was like to be featured on Oprah’s Favorite Things, what they learned from the experience, and—more importantly—what they learned about the power of traditional marketing methods. You’ll hear their thoughts on how boutiques can leverage traditional marketing themselves, as well as why it’s more important than ever to have powerful relationships between brand and boutique.

>>Leaning Into The Power of Traditional Media– LISTEN NOW ON iTunes <<
>>Leaning Into The Power of Traditional Media– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here

Watch the interview on YouTube:

What You’ll Learn From Leaning Into The Power of Traditional Media

  • The story behind Top It Off Accessories.
  • The dos and don’ts Karena and Elizabeth learned from sourcing.
  • How they managed cash flow as they were scaling.
  • How their PR firm prepared them for the press.
  • What they did to prepare boutique owners for an increase in demand.
  • How they increased their wholesale business.
  • The importance of relationships in the boutique business.
  • How Karena and Elizabeth manage working together remotely.

Resources Featured In This Episode:

Favorite Quotes from Elizabeth and Karena

“We didn’t know that you could push back on MOQs.” – Karena Elwell Rasser [6:00]

“Everything is up for negotiation.” – Karena Elwell Rasser [8:45]

“One of the things we did right from the start was getting a line of credit.” – Elizabeth Hoenscheid [11:00]

Join the Hub for more training, information, and connections.

Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!

Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!

Original Air Date: December 6th, 2022
Do you love the details of Leaning Into The Power of Traditional Media? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.

Recent Posts:

  • Building a Thriving Business With Your Spouse
    In this episode, we’re tackling one of the most frequently asked questions from growing boutique owners: how do you work with your spouse? To help us answer this question, we’ve brought in two of our favorite people and an amazing couple, Anthony and Amy Ekren of Inherit Clothing Co. Not only will they share their…
  • The Best of Boutique Chat Season 4
    I’m thrilled to be back for an all-new season of Boutique Chat, and to kick off Season 5, I’m revisiting some of my favorite episodes of the last year! In this highlight reel you’ll hear from Social Sales Girls founder Susan Bradley on digital advertising and metrics, Everyday Chic Boutique owner Karli Harris Pennington on…
  • How to Get Rid of Winter Inventory
    After all the holiday markdowns you may be asking the question, “What do I do with all my leftover winter stuff… I want to make room for spring goods!” Let’s go over the best plan of action on how to get rid of your winter inventory.
Skip to content