Lessons Learned From a Decade in Business

If there has ever been a boutique that does an amazing job not only understanding their customer but also building a truly amazing brand, it’s Bekah Pollock’s Hale House. Bekah is a long-time member of the Boutique Hub and has a beautiful store in Fort Worth, Texas, along with a tremendous following on Instagram. In this episode, we’re diving into how she accomplished it all.

Listen in as Bekah takes us through her journey celebrating her 11th anniversary of Hale House, what it was like transitioning from a brick-and-mortar store to online, and how she manages selling and inventory for both. We also dive into how Bekah juggles everything in life and business, including running a business, growing a team, and (maybe most importantly) being a mom!

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What You’ll Learn From Lessons Learned From a Decade in Business

  • What it’s like in the 11th year of business and how Hale House has evolved during that time.
  • How COVID impacted Bekah’s business.
  • How she juggles both brick-and-mortar and online.
  • How Bekah approaches team management. 
  • The importance of having good team support.
  • What a week at Hale House looks like.
  • What the marketing push looks like behind a launch.
  • How Bekah balances personal and business on Instagram.
  • What it looks like behind the scenes in Bekah’s life.
  • The best advice Bekah has received.

Resources Featured In This Episode:

Favorite Quotes from Bekah Pollock

“I’m not scared of hard work, but I knew there had to be an easier way.” – Bekah Pollock [5:40]

“When I go to buy I know exactly who my customer is.” – Bekah Pollock [10:30]

“I was not going to make any excuse to not keep going.” – Bekah Pollock [12:45]

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Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!

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Original Air Date: November 22nd, 2022
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