The content queen is back! Shannon Gordon is the Social Media Manager at the Hub and a former boutique owner herself, and I am so excited to have her on the show today to deep dive into the tips, tools, and trainings to make your Instagram account work for you.
Grab your notebook and get comfortable as we talk through what’s working right now on Instagram, how to grow on the platform, and how to create engaging content that translates into sales for your business. Shannon also shares the top non-negotiable to being successful on Instagram and what the most successful boutiques are doing right (and what they could do to up-level their Instagram game even further!)
>> Maximize Your Instagram Presence – LISTEN NOW ON iTunes <<
>> Maximize Your Instagram Presence – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Maximize Your Instagram Presence
- How Instagram has changed and where it is headed.
- The importance of being authentic on Instagram.
- Where to start with creating reels.
- How to collaborate with others when it comes to reels.
- What the most successful boutiques are doing right.
- Shannon’s strategy for creating video content.
- Whether hashtags are still relevant.
Favorite Quotes from Shannon Gordon
“They were losing such a mass amount of people to TikTok, so to keep people on the platform Instagram basically had to change overnight.” – Shannon Gordon [4:30]
“Gone are the days of a highly curated feed.” – Shannon Gordon [5:00]
“You never know what video is going to go viral.” – Shannon Gordon [11:00]
Resources Featured In This Episode:
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: May 17th, 2022
Do you love the details of Maximize Your Instagram Presence? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- 5 Tips to Prepare Your Small Business for a Successful 2025
The start of a new year is a chance to refresh, refocus, and set your business up for success. But instead of waiting until January to dive into your goals, the best strategy is to start preparing now. By taking action before the year ends, you’ll hit the ground running and gain a competitive edge as 2025 unfolds. - Holiday Retail Tip: USPS Shipping Cutoff
The holiday season is the busiest time of year for retailers, and getting your marketing strategy in place is essential to make the most of it. A significant date to focus on this season? The USPS shipping cutoff. Here’s a guide to leveraging this deadline to boost profits, keep customers happy, and make sure every sale counts. - Designing with Purpose: Crafting Products that Spark Joy and ConnectionToday I am joined by Taylor Elliott, a shining light of positive energy and the woman behind the colorful, cheerful, and fabulous products on Taylor Elliot Designs. She’s here today to give us a glimpse into her life, her business, and how she creates products that spark joy and connection. Listen in to learn how Taylor made her way into the product design space, how her designs and products changed (or stayed the same) over time, and more.
