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Fourth Quarter Planning and Our Fourth Annual Pink Friday

This week I want to talk not only about fourth quarter goals and planning but also our fourth annual Pink Friday! Pink Friday is a day in November to celebrate small businesses — what it means to be a small business owner, shopping small first, and community over competition. Since founding Pink Friday, we’ve seen small businesses around the world recognize this special day. Last year 38 boutiques in New

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Mastering The Mega Boutique with Leslie Hall, The ZigZag Stripe

Are you curious about what it takes to build a “mega boutique”? In today’s episode, I’m excited to bring you a conversation with Leslie Hall, the founder of The ZigZag Stripe. Leslie’s brand is a shining example of the term “mega boutique,” a concept that’s been buzzing in our industry for some time, and this is one business story that I have loved to watch over the years. Listen as

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Fourth Quarter Planning and Our Fourth Annual Pink Friday

This week I want to talk not only about fourth quarter goals and planning but also our fourth annual Pink Friday! Pink Friday is a day in November to celebrate small businesses — what it means to be a small business owner, shopping small first, and community over competition. Since founding Pink Friday, we’ve seen small businesses around the world recognize this special day. Last year 38 boutiques in New

Read More »

Mastering The Mega Boutique with Leslie Hall, The ZigZag Stripe

Are you curious about what it takes to build a “mega boutique”? In today’s episode, I’m excited to bring you a conversation with Leslie Hall, the founder of The ZigZag Stripe. Leslie’s brand is a shining example of the term “mega boutique,” a concept that’s been buzzing in our industry for some time, and this is one business story that I have loved to watch over the years. Listen as

Read More »

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Retail Sidewalk Sign Inspo

In the fast-paced world of retail, where competition is fierce and attention spans are fleeting, every tool at your disposal can make a significant difference. One such tool that has stood the test of time and continues to be a vital asset for retailers is the humble sidewalk sign. These unassuming signs, often placed right outside your storefront, may seem simple, but they pack a powerful punch when it comes to attracting customers and driving sales. In this post, we’ll explore why retail sidewalk signs are so important and some fun inspiration pics to get your creative juices flowing for your very own sidewalks.

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How to Craft the Perfect Product Description For Your E-Commerce Site

In the world of e-commerce, your product descriptions play a pivotal role in enticing potential customers and driving sales. A well-crafted product description can paint a vivid picture, answer questions, and address concerns, ultimately persuading shoppers to make a purchase. If you’re a small business owner looking to improve your product descriptions, you’re in the right place. In this blog post, we’ll explore the art of writing the perfect product description that captivates your audience and sets your boutique apart.

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