After you’ve taken the time to craft great offers, a few simple Facebook posts after Thanksgiving dinner aren’t going to reach your shoppers in time to reel them in! They will already have made up their mind where they want to shop! Let’s talk about laying out a plan so you can swiftly roll out your holiday shopping opportunities with little effort spending time on what’s important - your customers! Let's start working backward, 3 weeks prior to Thanksgiving! Week...

Had big-box retailers owned a crystal ball 24 months ago, perhaps this one strategy could have saved them from a dramatic demise. It’s the strategy that has allowed independent retailers to quickly come in and fill the gaps, both online and off. What’s the secret?  - Authenticity & Personalization. While e-commerce tools, strategies, and platforms are building powerful, smart and strategic retail empires, there is still a clear need to reach consumers one level deeper. Why? People...

Only a tracked number grows. To be a successful boutique owner, it not only takes great taste and style but really a four legged stool of skills.  Owners need to have smart marketing strategy, people skills, a great eye for style and buying, and most importantly we could argue, a firm knowledge of the numbers that make your business tick. Without which, you can’t buy, your marketing will break you and your people skills won’t...

Remember that old adage, "Fail to Plan and you will Plan to Fail"?   Well in terms of marketing, it couldn't be more spot on!  The biggest fail we see boutique owners make on a daily basis is to have no content or promotional calendars and plans.  Just like eyeliner, they're winging it.  Social media doesn't work by winging it, it's about understanding how the algorithm works and using that in your favor. It's knowing how to...

You're Facebook savvy, but is Twitter intimidating? Let's fix that! Here are some basic Twitter tips in Facebook language to get you started tweeting your way to new sales! 1.  Know the lingo TWEET - a 140 character "status update" shared in real time RT or RETWEET -  "sharing" someone else's tweet on your own "page" or visa-versa FAVORITE - "liking" someone’s tweet (it's a little star) #HASHTAG - used to join a conversation...