Remember that old adage, "Fail to Plan and you will Plan to Fail"?   Well in terms of marketing, it couldn't be more spot on!  The biggest fail we see boutique owners make on a daily basis is to have no content or promotional calendars and plans.  Just like eyeliner, they're winging it.  Social media doesn't work by winging it, it's about understanding how the algorithm works and using that in your favor. It's knowing how to...

After you’ve taken the time to craft great offers, a few simple Facebook posts after Thanksgiving dinner aren’t going to reach your shoppers in time to reel them in!  They will already have made up their mind where they want to shop! Let’s talk about laying out a plan so you can swiftly roll out your holiday shopping opportunities with little effort spending time on what’s important - your customers! Week 1 - November 2-8 1. Craft your Offers....

You're Facebook savvy, but is Twitter intimidating? Let's fix that! Here are some basic Twitter tips in Facebook language to get you started tweeting your way to new sales! 1.  Know the lingo TWEET - a 140 character "status update" shared in real time RT or RETWEET -  "sharing" someone else's tweet on your own "page" or visa-versa FAVORITE - "liking" someone’s tweet (it's a little star) #HASHTAG - used to join a conversation...

** UPDATE ** This post was originally published in August 2014, but has been updated as this social platfom has changed.  Most notably, Pinterest recently announced that it is partnering with Shopify to offer 'buyable pins' signaling that if you're Pinterest strategy has fallen off, it's time to rejuvinate!   Pinterest is visual - 72% of its users are female, and Fashion is in the top 2 categories users pin...